0
0
With a First-of-its-Kind XL Paddle Handle, the Truck Bed Cover Delivers Premium
Security, Durability, and Everyday Convenience
ANN ARBOR, Mich. (June 23, 2026) – RealTruck, America’s leading truck accessory
brand, today announced the availability of the new BAKFlip MX4 EZ-Lift™, the latest
evolution of the ever-popular MX4 lineup. Engineered with a focus on real-world
usability and built on the proven MX4 platform, EZ-Lift requires just 10.5 pounds of lift
force compared to nearly 30 pounds on conventional covers. An oversized paddle
handle enables simple, one-motion unlatching, delivering a 3X reduction in lifting effort.
Its rugged, all-aluminum matte-black finish is built for years of daily demand, and the
folding design makes loading and protecting cargo easier than ever.
“At RealTruck, American Innovation means designing with real-world use in mind. The
MX4 EZ-Lift brings that mindset to one of our most trusted products as the newest
option within the MX4 lineup,” said Maura Rioux, Senior Director of Brand Marketing at
RealTruck. “It’s designed to make everyday use easier, with one-handed operation that
doesn’t compromise the durability or security our customers rely on.”
Key features of the MX4 EZ-Lift include:
3X Easier to Lift
EZ‑Lift does more of the heavy lifting for you with a lightweight feel. Fold it up
with one hand using one-third the effort—just 10.5 lbs vs. nearly 30 lbs for
heavier covers.
Effortless, One-Handed Access
The extra-large paddle handle is easy to find, grab, and operate with one hand.
EZ-Lift automatically unlatches as you lift—no extra step required.
The Most Secure MX4 Ever—Upgraded Security, Fewer Steps
A first-of-its-kind paddle handle creates a tighter latch, while the patented
auto-latch system locks the moment it closes, and self-unlatching middle panels
eliminate manual cable pulls.
Sealed Edge-to-Edge to Keep Weather Out
Advanced seals and precision-fit clamps create a tight, edge-to-edge barrier to
block out the elements and keep your cargo dry.
Built Stronger. Built Better. Built to Last
Premium-grade, multi-layer aluminum construction over a high-density core
delivers a stronger, more durable surface that’s tested for years of reliable
performance.
Full Bed Access with No Compromise
Simply fold to the cab, secure, and safely drive with the cover fully open – no
removal needed for large cargo. Plus, the industry’s only hard-fold that doesn’t
block your 3rd brake light.
An evolution of RealTruck’s most popular tonneau cover, the MX4 EZ-Lift expands the
MX4 family lineup, joining the BAKFlip MX4 and MX4 TS (with integrated t-slot rails) to
give truck owners more options based on their specific needs. Each model is built on
the proven MX4 platform, with distinct features designed to support different use cases
from rack compatibility to enhanced ease of operation.
This launch reflects RealTruck’s ongoing commitment to design excellence and
innovation in the automotive aftermarket and builds on recent introductions of the APEX
and Ascend truck caps, continuing to bring American Innovation to life.
Proudly designed, engineered, and assembled in the U.S., the MX4 EZ-Lift is available
for purchase on RealTruck.com and throughout RealTruck’s dealer network with an
MSRP of $1,299. With RealTruck Builder, consumers can customize their vehicles with
millions of possible configurations, including the new MX4 EZ-Lift, at
RealTruck.com/Builder.
For more information, visit RealTruck.com and follow RealTruck on Instagramsm
,
TikToksm
, Facebooksm
, and LinkedInsm
.
