Palmer Luckey and NFL Star Joe Burrow Bringing Two Exceptional Vehicles to Sell for Charity at Barrett-Jackson’s Inaugural Columbus Auction 

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SCOTTSDALE, Ariz. – June 23, 2026 – Barrett-Jackson (https://www.barrett-jackson.com/), The World’s Greatest Collector Car Auctions, is thrilled to announce two exceptional charity vehicles crossing the block at the inaugural Columbus Auction. The event will take place at the Ohio Expo Center & State Fairgrounds from June 25-27, 2026. The entire hammer price for each vehicle will directly benefit charitable organizations, with Barrett-Jackson waiving all fees and commissions.

The first powerhouse charity vehicle is a custom, military-inspired 2025 Chevrolet Silverado 1500 (Lot #3002) built by Matt Hunt Muscle Cars. The truck represents a unique collaboration between RealTruck, America’s leading truck accessory brand, and visionary American inventor and entrepreneur Palmer Luckey, founder of Oculus VR and Anduril Industries. Blending rugged utility with cutting-edge innovations, the build features RealTruck’s new Ascend Cap, a RealTruck Traction recovery winch, a Superlift 6-inch suspension and custom tube doors. The vehicle will cross the block at approximately 3:30 p.m. EDT on Saturday, June 27.

Before crossing the auction block, the truck made a special appearance at NASCAR’s weekend series at Naval Base Coronado in San Diego, California, from June 19-21. The winning bidder will acquire a one-of-a-kind vehicle while supporting the Call of Duty Endowment, an organization that has placed over 169,000 veterans into high-quality careers after their service.

“We are deeply honored to feature this incredible custom Chevrolet Silverado on our auction block in Columbus,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Palmer Luckey and RealTruck have created a truly unique vehicle that perfectly fuses American innovation with rugged, military-inspired utility. Barrett-Jackson has a long, proud history of supporting our nation’s heroes, and we are thrilled that 100% of the hammer price for this spectacular build will benefit the Call of Duty Endowment.”

Sharing the spotlight for charity is a stunning 2022 Ford Bronco (Lot #3001), built by RealTruck in collaboration with Pro Motorsports, the Joe Burrow Foundation and Cincinnati Bengals starting quarterback Joe Burrow. Burrow, a three-time Pro Bowler and the first overall pick in the 2020 NFL Draft, led the Bengals to a Super Bowl LVI appearance and is considered one of the premier quarterbacks in the league.

This custom four-door Bronco is powered by a 2.7-liter twin-turbo EcoBoost engine paired with an automatic transmission. The build is loaded with premium upgrades, including RealTruck AMP Vision steps, a Superlift suspension, a Havoc Steel Bender bumper, and a RealTruck winch. 100 percent of the proceeds from its sale will go directly to the Joe Burrow Foundation to combat food insecurity and provide vital resources for youth mental health. The vehicle will cross the block at approximately 3:30 p.m. EDT on Friday, June 26.

“We are incredibly honored to work with NFL quarterback Joe Burrow and the Joe Burrow Foundation for the sale of this spectacular custom Ford Bronco at our inaugural Columbus Auction,” said Jackson. “From the powerful EcoBoost engine to the custom RealTruck accents, this build is a true masterpiece that reflects the championship spirit of everyone involved in its creation. More importantly, it serves a deeply meaningful cause. Because we waive all fees and commissions associated with a sale like this, every dollar will go to the foundation to help the underprivileged and underserved. Barrett-Jackson has proud history of driving charitable giving, and we are thrilled to leverage our global platform to help Joe make a lasting, positive impact on young lives.”

In addition to the Collector Car and Automobilia Auctions, Barrett-Jackson will deliver an immersive lifestyle experience at the Ohio Expo Center & State Fairgrounds with a vast Exhibitor Marketplace, interactive sponsor displays, Dodge Thrill Rides, DJs playing top hits and a festival of food.

Approximately half of the U.S. population lives within a 600-mile radius of Columbus, Ohio. This central location makes the city a major logistical hub, positioning it within a day’s drive of major cities like New York, Chicago, Philadelphia, Atlanta and Washington, D.C.

Barrett-Jackson is inviting consignments for the June 25-27 Columbus Auction. In addition, bidder registration is open, with three packages to choose from and upgrades for Muscle Lounge access and Hammer High Top packages. Advance tickets are on sale now, with special pricing for seniors, military and first responders. Student tickets are $10 and children 12 years of age and younger automatically receive complimentary admission. Barrett-Jackson VIP Experiences hospitality packages are available and offer elevated access. 

Download the Barrett-Jackson mobile app on your Apple or Android device to browse the auction vehicles and automobilia, save your favorites, find your way around the auction site and scroll through the event schedule.

About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming hundreds of thousands of attendees per year, Barrett-Jackson hosts live collector car auctions in Scottsdale, Arizona; Palm Beach, Florida; Columbus, Ohio; and Las Vegas, Nevada, where thousands of the most sought-after, unique and valuable vehicles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and HISTORY, as well as “All the Cars, All the Time” via their produced livestream on Barrett-Jackson.com. Also based in Scottsdale, the Barrett-Jackson Collection Showroom offers a rotating selection of premium vehicles that meet the high standards for which the company is known. Since 1971, Barrett-Jackson has helped raise over $171 million to support more than 200 local and national charities. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.

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