— New feature will showcase custom vehicles brought to the Show by automotive creators from around the world — DIAMOND BAR, Calif. (Oct. 22, 2026) – The 2026 SEMA Show will debut the Content Creator Corral, a new feature that recognizes the growing influence of automotive creators by bringing some […]
Trick Rides to Debut World’s First Carbon Fiber 4×4 Ford F-100 at 2026 SEMA Show
YUKON, Okla. (Oct. 23, 2026) – Custom vehicle manufacturer Trick Rides is set to debut “Tricky,” an all-new carbon fiber 1968 Ford F-100 truck build, at the 2026 SEMA Show, held Nov. 3-6 in Las Vegas. Tricky marks the world’s first full carbon fiber 4×4 Ford F-100 build, with plans […]
ORBA RELEASES FIRST-EVER STUDY OF OFF-ROADING’S ECONOMIC IMPACT ON MOAB
DIAMOND BAR, Calif. (Oct. 22, 2026) – The Off-Road Business Association (ORBA), a wholly owned subsidiary of the Specialty Equipment Market Association (SEMA), has released its first-ever economic impact study for off-roading in Moab, Utah. The study, performed for ORBA by Oxford Economics, highlights an immense economic value of motorized […]
Barrett-Jackson to Offer Iconic 2019 McLaren Senna During Premier Digital Select Auction
What: Barrett-Jackson will feature an iconic 2019 McLaren Senna (preview), during its premier online Digital Select Auction. 2019 McLaren Senna: Number 232 of 500 produced, and one of two examples worldwide finished in MSO Atlantic Blue Metallic, the 2019 McLaren Senna (preview) is powered by a twin-turbocharged 789hp V-8 engine […]
Molly Carlson Becomes First Woman to Dive off a Free-Standing Iceberg in Red Bull Iceberg Dive
The Canadian Red Bull Cliff Diving athlete completed a backwards dive of approximately 15 metres off Newfoundland after months of ice-climbing and cold-water training with Will Gadd. TWILLINGATE, NEWFOUNDLAND, CANADA – 22 October 2026: Canadian Red Bull athlete Molly Carlson has become the first woman to dive off a free-standing […]
Edge Products Introduces CTS4, the Next Generation of Truck Intelligence
OGDEN, Utah (Oct. 22, 2026) – Edge, the truck and diesel tuning brand helping drivers improve capability, control and confidence through performance technology, today announced the all-new CTS4, the next generation of its popular CTS platform. Designed to give truck owners a faster, clearer and more intuitive connection to their […]
SEMA SHOW MOTORSPORTS ACTIVATIONS BRING LIVE ACTION TO THE LAS VEGAS CONVENTION CENTER
— Ride-alongs, drifting, off-road demonstrations, competition and stunt performances will deliver high-energy experiences throughout SEMA Week. — DIAMOND BAR, Calif. (Oct. 21, 2026) – The 2026 SEMA Show, Nov. 3-6, will bring live motorsports action to the Las Vegas Convention Center through ride-alongs, drifting, off-road demonstrations, vehicle competitions and stunt […]
K&N Brings More Than 55 Years of Automotive Filtration Expertise to Every Vehicle in the Driveway With Retail Debut of Single-Use Advantage Air Filters
Advantage Air Filters Promise Up to Twice as Many Miles as Traditional Disposables,Providing Everyday Drivers and DIYers a Trusted K&N Option for Routine Maintenance CORONA, Calif. – Oct. 20, 2026 – K&N Engineering, the performance filtration brandenthusiasts have trusted since 1969, today announced the nationwide retail debut of itsAdvantage line […]
Warrior Winches Brings Big Builds and Big Giveaways To SEMA 2026
WHAT: Warrior Winches is gearing up for the 2026 SEMA Show with the return of its Warrior Winch Hunt, all-new Trail to SEMA giveaway campaign, and a show-stopping expedition vehicle built by Adrenalin Industries. In anticipation of SEMA, Warrior Winches launched its Trail to SEMA campaign in collaboration with key brand […]
Cimarron Firearms Showcases 250th Commemorative Frontier Rifle at NASGW
Fredericksburg, Texas (October 2026) – Cimarron Firearms, the premier name in authentic Old West firearm replicas, will showcase its limited-edition 250th Commemorative Frontier Rifle at the 2026 NASGW Annual Meeting & Expo, Oct. 13 – 15, 2026, at the Phoenix Convention Center in Phoenix, Arizona. Distributors can find the company […]