This coming January, four fearsome V8-powered Ford Raptor T1+ cars will race the world’s toughest rally. Ford M-Sport scored a podium finish on their Dakar debut in 2025, now the mighty American manufacturer is out to take top spot. Ford M-Sport have spent an entire year tuning up their Dakar […]
Adept Armor Introduces the Archon Level IV Plate
Denison, TX. (November 2025) – Adept Armor, pioneers in next-gen protective solutions, is pleased to introduce the Archon Level IV Plate. Developed in response to European military requirements, the Archon represents the ideal balance between protection, weight, and comfort for today’s combat scenarios. Weighing in at just 5.75 lbs. and measuring […]
MAHLE takes the lead in gasket coverage for Duramax and Subaru engines
Farmington Hills, Mich., November 18, 2025 MAHLE takes the lead in gasket coverage for Duramax® and Subaru® engines MAHLE Lifecycle and Mobility is pleased to now offer its customers all the required gaskets for a Duramax® L5P 6.6L and Subaru® FA24F 2.4L engine rebuild. Available in complete sets and as individual components, this introduction […]
CAYDEN MACCACHREN’S RELENTLESS PERFORMANCE CLAIMS BAJA 1000 WIN, SECURES SCORE DESERT SERIES SWEEP FOR POLARIS RZR FACTORY RACING
Brock Heger Clinches Third-Consecutive SCORE Season Championship, RZR Factory Racing Teammates Max Eddy Jr.& Cayden MacCachren Locks Up Second and Third Place Max Eddy Jr. and Polaris-Supported Racer Branden Sims Complete All-Polaris Podium at Baja 1000 with Second & Third-Place Finishes MINNEAPOLIS, MN (November 17, 2025) Polaris RZR Factory Racing closed […]
DRiV Announces New Products at AAPEX 2025
Showcasing Fel-Pro® and Rancho® solutions for reliable repairs and enhanced vehicle performance BOLD MOVES… The focus that DRIV has made this year when it comes to the companies movement in the automotive parts market. DRIV laid it all on the table at the Press Conference at the 2025 AAPEX Show. […]
Big Horn Armory (BHA) Launches First-Ever Tactical Model 89 Take Down
The Tactical Model 89 Take Down lever-action rifle combines the portability and field-ready advantages of the Model 89 Take Down with M-LOK modularity, scout-scope mounting, and a tank-style muzzle brake. Cody, Wyo. (November 2025) – Big Horn Armory (BHA), makers of big-bore firearms, is proud to announce it has expanded its Model […]
Dana Inc. Showcases Innovation & Legacy at AAPEX 2025
Featuring Victor Reinz® sealing solutions and Spicer® driveline components Maumee, OH – November 14, 2025 – In line with its longstanding commitment to excellence, Dana Incorporated (NYSE: DAN) showcased its extensive Victor Reinz® and Spicer® product lines, as well as innovative proprietary technologies, at the Automotive Aftermarket Products Expo (AAPEX) 2025. Dana continues to lead technological innovation by developing proprietary solutions that establish industry standards. Victor Reinz sealing […]
RIGID INDUSTRIES ANNOUNCES ALL-NEW HIGH-OUTPUT PHOENIX SERIES LIGHTS AT THE 2025 SEMA SHOW
The new series of lights features 5-inch or 7-inch connectable pods with an integrated toggle for switching between white and amber beams LAS VEGAS, Nev. (Nov. 4, 2025) – RIGID Industries, an industry leader in off-road performance lighting, has debuted its all-new Phoenix Series at the 2025 SEMA Show. The high-performance […]
Polaris Fall 2025 TRAILS GRANTS Donates More Than $135,000 to Off-Road and Snow Organizations
Today, Polaris announced they will be donating more than $135,000 to off-road vehicles (ORV), all-terrain vehicles (ATV), and snowmobile riding clubs and organizations across the United States and Canada as part of their TRAILS GRANTS program. Awarded twice annually, Polaris added 14 organizations to the 13 organizations awarded in the spring, […]
Holley Performance Brands Demonstrates Strong Momentum and Product Innovation at SEMA 2025
Portfolio of iconic brands continues to cement Holley’s aftermarket leadership and deliver comprehensiveperformance solutions for enthusiasts worldwideBOWLING GREEN, Ky. – October 30, 2025 – Holley Performance Brands (NYSE: HLLY), a leader inautomotive aftermarket performance solutions, today announced it will be showcasing the latest performancesolutions from its iconic portfolio of industry-leading […]