0
0
Truck to Cross the Block at Barrett-Jackson’s Inaugural 2026 Columbus Auction with
Proceeds Supporting Call of Duty Endowment, a Non-Profit Supporting Veterans
ANN ARBOR, Mich., June 17, 2026 – American inventor and entrepreneur Palmer
Luckey has embarked on a distinctive collaboration with RealTruck, America’s leading
truck accessory brand for a custom military utilitarian Chevy 1500 Silverado build that
will be auctioned off for charity, in support of veterans.
Known for designing the Oculus Rift and founding Oculus VR and Anduril Industries,
Luckey’s involvement underscores a commitment to pushing boundaries in vehicle
design and functionality alongside RealTruck’s extensive customization capabilities. The
meticulously crafted truck will appear at NASCAR’s weekend series at Naval Base
Coronado in San Diego, Calif., from June 19–21.
Following its display, the custom truck built by Matt Hunt Muscle Cars will be auctioned
off at the inaugural 2026 Barrett-Jackson Columbus Auction at the Ohio Expo Center &
State Fairgrounds, June 25–27. A lucky bidder will have the rare chance to acquire this
exceptional vehicle, with 100% of the hammer price benefiting the Call of Duty
Endowment, which seeks to help veterans find high-quality careers after their service,
and has placed more than 169,000 veterans into jobs since its founding.
Barrett-Jackson waives all consignment fees and sales commissions for charity
vehicles.
“We are absolutely revved up to showcase this incredible utilitarian truck, a testament to
our dynamic partnership with the visionary Palmer Luckey, while continuing to give back
through meaningful charitable efforts like the Call of Duty Endowment,” said RealTruck
Vice President of Marketing Lee Riser. “This collaboration truly pushes the boundaries
of customization and we can’t wait for fans to see it.”
The custom truck showcases a fusion of rugged utility and cutting-edge innovation with
RealTruck’s new Ascend Cap, RealTruck Traction recovery winch, Superlift 6”
suspension, custom tube doors and more.
“I am absolutely thrilled to collaborate with RealTruck on this groundbreaking project,
bringing together cutting-edge design and rugged utility,” said Palmer Luckey. “This isn’t
just about building a truck; it’s about a vision that showcases what’s possible when
innovation meets American craftsmanship, and leveraging that momentum to give back,
raise awareness, and drive meaningful impact for our veterans.”
“We are deeply honored to feature this incredible custom Chevy Silverado on our
auction block in Columbus,” said Craig Jackson, chairman and CEO of Barrett-Jackson.
“Palmer Luckey and RealTruck have created a truly unique vehicle that perfectly fuses
American innovation with rugged, military-inspired utility. Barrett-Jackson has a long,
proud history of supporting our nation’s heroes, and we are thrilled that one hundred
percent of the hammer price for this spectacular build will benefit the Call of Duty
Endowment to help veterans secure meaningful, high-quality careers.”
“This campaign is about much more than a remarkable vehicle—it’s about helping
veterans launch meaningful, high-quality careers,” said Dan Goldenberg, President of
the Call of Duty Endowment. “Thanks to Anduril, RealTruck, and Barrett-Jackson every
dollar raised will help our grantees provide veterans with practical, proven employment
support—from resumes and interview practice to employer connections—at 1/14th the
cost of comparable federal efforts. Veterans should never have to pay for help finding
work, and collaborations like this make sure they don’t have to.”
This partnership highlights RealTruck’s dedication to innovation and its ability to
collaborate on projects that resonate with a broad audience, from truck enthusiasts to
technology pioneers.
For more information, please visit RealTruck.com, Barrett-Jackson.com, Anduril.com
and follow on Instagramsm
, TikToksm
, Facebooksm
, and LinkedInsm
.
