The Polaris “Tough Doesn’t Quit series has been a thrill ride through the entire series. With it’s latest episode see how Polaris is changing things for Mau Nui Venison in Hawaii. The Mau Nui Venison team helps supply meals to the Island community while keeping the local land preserved. The […]
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Motorcycle riders can plan, track, and share their rides all on one platform Cardo Systems today announced the relaunch of their motorcycle riding app now called Cardo Ride. This major upgrade is designed to give riders more value, more connection, and more reasons to engage with the Cardo ecosystem every […]
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Partnership Will Celebrate Motorsports Mayhem and Give Fans More Ways to Join in Through Real-Deal Experiences, Content and Events MINNEAPOLIS, MN (April 7, 2026) — Polaris, the world leader in powersports and off road fun, today kicked-off a multi-year partnership with YouTube pioneer, motorsports content creator, entrepreneur, and racer Cleetus […]
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For the second successive MotoGP™ Grand Prix, former world champion Jorge Martín finished second to his Aprilia team-mate Marco Bezzechi in the United States Grand Prix at the Circuit of the Americas while Pedro Acosta claimed the final podium spot to maintain their impressive starts to the 2026 season. Here is […]
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1-2-3 Overall Podium Sweep Reinforces RZR Pro R Factory as Undisputed Force in UTV Racing MINNEAPOLIS, MN (March 31, 2026) – Polaris Off Road and the RZR Factory Racing team delivered another dominant performance this past weekend at the legendary San Felipe 250 in San Felipe, Mexico. Brock Heger secured the Pro UTV Open Class […]
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Day Five Brings Closure to Sonora’s Week-Long Madness At last, rally raiders competing in Sonora’s week-long trial have reached the finale. Stage 5 is not the longest of the rally, but it is no formality. A final push across a direct route still threaded with dunes, where even small mistakes […]
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DIAMOND BAR, Calif. (March 2026) – The SEMA Show has officially issued the “First Call” for automotive aftermarket manufacturers aiming to secure their footprint at the 2026 SEMA Show, taking place Nov. 3-6, 2026, in Las Vegas, Nev. Companies looking to take advantage of Priority Space Selection should submit their exhibitor applications by the March […]
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Day Four of Sonora Rally Looped the Racers Around the Gran Desierto de Altar Before dawn broke, bikes made an incision in the desert silence to kick off Day 4 of the Sonora Rally. Unlike the previous stages, competitors would return to La Salina’s bivouac for a second night under […]
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Synergizing the Show Floor: Strategic Layout Places Powersports Adjacent to Truck and Off-Road Segments to Reflect Real-World Overlap — DIAMOND BAR, Calif. (March, 2026) – The Specialty Equipment Market Association (SEMA) is expanding the SEMA Show’s powersports presence by launching a dedicated Powersports / SxS / Lifestyle section at the upcoming Show, held November 3-6 in […]
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The Longest Stretch of the Sonora Rally, This Special Aimed Racers Towards La Salina Stage 3 of the Sonora Rally expanded into the heart of the event, pushing racers from Caborca toward La Salina across the longest and most demanding day of the week. As competitors made their way toward […]
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