SEMA EXPANDS 2026 SHOW WITH DEDICATED POWERSPORTS SECTION TO UNITE ADVENTURE AFTERMARKET

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Synergizing the Show Floor: Strategic Layout Places Powersports Adjacent to Truck and Off-Road Segments to Reflect Real-World Overlap — DIAMOND BAR, Calif. (March, 2026) – The Specialty Equipment Market Association (SEMA) is expanding the SEMA Show’s powersports presence by launching a dedicated Powersports / SxS / Lifestyle section at the upcoming Show, held November 3-6 in […]

BROCK HEGER DOUBLES DOWN AT THE 2026 MINT 400, DELIVERING BACK-TO-BACK OVERALL VICTORIES FOR POLARIS IN THE RZR PRO R FACTORY 

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Heger Makes History as the First Limited-Class SxS Racer to Finish the Mint 400 in Under Seven Hours Polaris Racer Mitch Guthrie Jr. Secures Impressive Second Overall, as the RZR Pro R Platform Powered Six of the Top 10 Finishes MINNEAPOLIS, MN (March 9, 2026) – This past weekend Polaris Off Road and […]

Indian Motorcycle Celebrates 125 Years with Exclusive, Limited-Edition Lineup & Apparel Collection 

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125th Anniversary Collection Features Four Hand-Painted Models Complete with Exclusive125th Anniversary Badging & Premium Componentry Limited-Edition DIXXON Flannel Headlines Indian Motorcycle’s Anniversary Apparel Collection,Including Men’s and Women’s 125th Anniversary Outerwear, T-Shirts and Accessories MINNEAPOLIS, MN – February 24, 2026 – In celebration of 125 years of iconic, American craftsmanship, Indian […]

POLARIS EXPANDS INDUSTRY’S LARGEST CABBED LINEUP WITH NEW RANGER MODELS FOR ALL‑SEASON COMFORT

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New 2026 RANGER 1000 CAB Improves Cold-Weather Comfort with Factory-Installed Heating System, New 2027 RANGER XP 1000 CAB Features HVAC System for All-Season Comfort at Competitive Price Point MINNEAPOLIS, MN (Feb. 5, 2026) – Polaris Off Road, the world leader in powersports and off-road innovation, today announced two new enclosed cab models, the […]

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