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UFC President and CEO Dana White will step onto the auction block on Friday, Sept. 11, to help sell a one-of-one 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram 1500 SRT-10 customized by RealTruck, with all proceeds benefitting Folds of Honor and the UFC Foundation
SCOTTSDALE, Ariz. – Aug. 24, 2026 – A powerhouse collaboration between Ram, UFC, RealTruck and Barrett-Jackson will send two exceptional custom Ram trucks to the Barrett-Jackson 2026 Las Vegas Auction to benefit the Folds of Honor Foundation and UFC Foundation. The trucks will cross the auction block as a pair on Friday, Sept. 11, 2026, at approximately 3:30 p.m. PDT in the West Hall of the Las Vegas Convention Center.
The sale celebrates American innovation and brings together the iconic power and heritage of the Ram brand, RealTruck’s leadership in aftermarket accessories, UFC’s global reach and Barrett-Jackson’s world-class auction platform.
With Barrett-Jackson waiving all fees and commissions, 100% of the hammer price from the sale of both vehicles, which are being sold as a pair, will benefit the Folds of Honor Foundation, providing life-changing educational scholarships to the families of America’s fallen or disabled military and first responders. In addition, a portion of the proceeds will also benefit Hispanic charities via the UFC Foundation in recognition of Mexican Independence Day weekend, as both UFC and Zuffa Boxing will host events in Las Vegas, Nev. and Glendale, Ariz., on Saturday, Sept. 12.
The two highly anticipated Ram trucks — a one-of-one 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram 1500 SRT-10 — are being auctioned on the 25th anniversary of the Sept. 11, 2001, terrorist attacks on New York City, Washington, D.C. and Pennsylvania. As the nation pauses to remember the nearly 3,000 lives lost, this partnership honors the extraordinary courage and selflessness of the first responders, military service members and everyday citizens who answered the call in the minutes, hours, days and years that followed.
UFC President and CEO Dana White will be on the Barrett-Jackson auction block to help drive bids for these incredible trucks, alongside Barrett-Jackson Chairman and CEO Craig Jackson. In addition to the one-of-a-kind vehicles, the winning bidder will also secure a VIP UFC Experience to the future event of their choice.
“Barrett-Jackson has a long history of uniting automotive passion with incredible charitable causes,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Partnering with global powerhouses like Ram, UFC and RealTruck allows us to amplify our fundraising efforts. Having Dana White bring his unmatched energy to our Las Vegas auction block on Sept. 11 ensures we will maximize the support for the true heroes and families honored by these incredible charitable organizations.”
“I’m grateful to UFC, Ram, RealTruck and Barrett-Jackson for this unique and very special opportunity,” said Folds of Honor founder and CEO Lt. Col. Dan Rooney. “The four companies are true patriots that are changing our recipients lives through education.”
The unique trucks are custom builds from two generations, each pushing the limits of performance, craftsmanship and customization.
“Millions of Americans remember where they were and what they were doing on Sept. 11, 2001. Twenty-five years later, most of us remember 9/11 as a defining moment in our nation’s history. But for thousands of Americans, it is part of our personal history,” said Tim Kuniskis, head of American Brands, SRT Performance and North America marketing, Stellantis.
“At Ram, SRT and Direct Connection, we are honored to support the men and women who protect and serve our communities,” Kuniskis continued. “The opportunity to support these great causes while bringing together two of the most exciting trucks in Ram history is an honor. The 2027 Ram 1500 Rumble Bee SRT represents where we’re headed, while the Viper-powered Ram SRT-10 represents where we’ve been. Together, they celebrate American performance, American ingenuity and the resilient spirit that has carried this country through every challenge.”
The First Retail Production and Custom One-of-One 2027 Ram 1500 Rumble Bee SRT Pickup
The 2027 Ram 1500 Rumble Bee lineup creates a new performance pickup segment, featuring the industry’s only Quad Cab, short bed, widebody configuration and three available HEMI® V8 powertrains. At the top of the lineup, the Rumble Bee SRT is powered by a supercharged 6.2-liter Hellcat HEMI V8 engine that delivers 777 horsepower and 680 lb.-ft. of torque. The truck accelerates from 0 to 60 mph in 3.4 seconds, covers the quarter mile in 11.6 seconds and has a targeted top speed of 170 mph.
The Rumble Bee SRT crossing the Barrett-Jackson auction block will be the first retail-production model built and will receive additional customization to create a true one-of-one collector truck. Planned details from the Ram design team and SRT’s Direct Connection team include:
- Direct Connection 3.0-liter supercharger upgrade capable of more than 900 horsepower
- Direct Connection Magnaflow stainless steel cat-back performance exhaust
- Hand painted two-tone paint scheme with a Molten Red Pearl-Coat upper body and Diamond Black Crystal Pearl-Coat lower body
- Custom bedside graphics in matching Molten Red Pearl-Coat
- Diamond Black Crystal Pearl-Coat fender flares
- Black center hood stripe
- Flame Red “RAM” grille badge and Brembo brake calipers
- Satin black 22-inch wheels
- Custom one-of-one center console badge that authenticates the build
A Pristine Custom 2005 Ram 1500 SRT-10 Pickup
The 2005 Ram 1500 SRT-10, customized by RealTruck, is powered by a legendary 8.3-liter, 500 horsepower V10 engine originally found in the Dodge Viper. The truck redefined pickup performance when new and still holds the Guinness World Record as the “World’s Fastest Production Pickup Truck.”
The custom SRT-10 crossing the Barrett Jackson auction block blends Ram’s performance heritage with modern American craftsmanship from RealTruck. Built by ProMotorsports in collaboration with Mark Trostle, vice president of Ram, SRT and Mopar Design, the SRT-10 includes:
- Two-tone paint scheme with a yellow upper body and black lower body
- Black hood graphics
- Custom wheels in matching yellow and black
- Viper-inspired bedside graphics
- Alea black leather seats with yellow accents
- RealTruck PowerStep running boards
- RealTruck Pro X15 soft roll-up tonneau cover
- Husky Liners floor liners and bed protection
“Every build tells a story. This one tells three. It’s a 2005 truck, the same year UFC’s Ultimate Fighter launched under Dana White and this SRT-10 became the inspiration for the new Rumble Bee it’s paired with. We took RealTruck’s product lineup, Ram’s performance DNA, and UFC’s massive platform, and pointed it all at something bigger: raising real money for Folds of Honor and the UFC Foundation through Barrett-Jackson’s stage,” said RealTruck Inc. Vice President of Marketing Lee Riser. “This is how you build a legacy piece with a purpose and we’re excited to have this heavyweight added to our collaboration lineup.”
The Sept. 10-12 Las Vegas Auction will be broadcast live on History and FYI, Barrett-Jackson.com and Barrett-Jackson’s YouTube channel. To learn more about bidding on these vehicles or attending the event, please visit: Bidder Registration.
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming hundreds of thousands of attendees per year, Barrett-Jackson hosts live collector car auctions in Scottsdale, Arizona; Palm Beach, Florida; Columbus, Ohio; and Las Vegas, Nevada, where thousands of the most sought-after, unique and valuable vehicles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and HISTORY, as well as “All the Cars, All the Time” via their produced livestream on Barrett-Jackson.com. Also based in Scottsdale, the Barrett-Jackson Collection Showroom offers a rotating selection of premium vehicles that meet the high standards for which the company is known. Since 1971, Barrett-Jackson has helped raise over $172 million to support more than 200 local and national charities. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.
About RealTruck
RealTruck is America’s leading truck accessory brand, built on a foundation of American Innovation. We design, build, and deliver products for the builders, makers, and drivers who rely on their trucks every day—combining real-world functionality with thoughtful engineering. Headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate across 80+ facilities on four continents, supporting a portfolio of trusted brands including Husky Liners® and LEER. With more than 1,100+ patents and pending applications, our products are developed with a focus on durability, performance, and ease of use. Through an omnichannel approach, RealTruck delivers a seamless consumer experience online at RealTruck.com, through a network of more than 13,000+ dealers, and in partnership with leading OEMs. We Are American Innovation. For more information, visit www.realtruck.com
About Ram
Ram offers a full lineup of on- and off-road performance pickups and commercial vehicles, including the light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 Chassis Cab trucks and ProMaster vans. Ram’s segment-leading products include the 777-horsepower Ram 1500 TRX and the Ram 1500 Rumble Bee lineup — the first and only muscle trucks offering power from three distinct HEMI® V8 powertrains. In the commercial space, Ram Professional supports businesses of all sizes with pickups, chassis cab trucks and vans engineered to be work-ready and purpose-built for durability, capability and productivity. Globally, Ram offers a broad portfolio ranging from the Ram 700 and Rampage compact pickups to the midsize Ram 1200 and a full range of ProMaster vans. Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
About UFC
UFC® is the world’s premier mixed martial arts (MMA) organization, with more than 700 million fans and approximately 363 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while distributing programming to an estimated 1 billion broadcast and digital households across 210 countries and territories. UFC’s athlete roster features the world’s best MMA athletes, representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
UFC Foundation
As the charitable arm of UFC, the world’s premier mixed martial arts organization, the UFC Foundation is a 501(c)(3) non-profit organization that is committed to supporting various charitable organizations and initiatives around the world. Established in 2021, the UFC Foundation is dedicated to making a positive impact on the communities where the organization hosts events by advocating for youth, arts & education, public service, environmental sustainability, equality, supporting those who fight to overcome critical and life-threatening illnesses, and growing the sport of MMA.
About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 73,000 scholarships totaling over $340 million in all 50 states. Among the students served, 43 percent are minorities and 57 percent female. A total of 91 percent of expenses fund our mission of providing educational scholarships to the families of our nation’s heroes. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever
F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is serving as Commander of Recruiting for the Oklahoma Air Guard. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.
