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Leveraging 60 years of innovation and experience working alongside some of the world’s best automotive
manufacturers, the Ecsta Sport All-Season PA71, Ecsta Sport PS72 and Ecsta Sport S PS72 deliver superior
performance without compromise
ATLANTA, GEORGIA, (November 5, 2024) – Kumho Tire U.S.A., one of the world’s leading tire
manufacturers, has announced a bold new lineup of ultra-high performance tires. The Ecsta Sport All-Season
PA71, Ecsta Sport PS72 and Ecsta Sport S PS72 bring next-generation compound and tread design
technology for superior performance without compromise. The all-new Ecsta Sport All-Season PA71 and
Ecsta Sport and Sport S PS72 tires will debut at this year’s SEMA 2024, Nov. 5-8 in Las Vegas and will be
showcased in the Kumho Tire booth (Booth #81398, outside the convention center in the Silver Lot). The tires
will be available in the spring of 2025.
Leveraging advancements in AI and long standing relationships of Kumho Tire with OE manufacturers for rapid
iterative design testing, the Ecsta Sport All-Season PA71, and two summer tires, the Ecsta Sport and Sport S
PS72, push the boundaries of innovation to deliver superior performance of enhanced grip, wet weather
performance and overall tread life. Every detail was considered in the all-new tires including tire aesthetics to
match the beauty of high-end, high-performance vehicles.
“We are introducing our most technologically advanced ultra-high performance tires that set a new standard for
what a high-performance tire can and should be,” said Shawn Denlein, president of sales and marketing,
Kumho Tire U.S.A. “We are continuing to deliver superior tires with exceptional warranties at extremely
competitive price points, which is what customers can and should expect from Kumho Tire.”
The Ecsta Sport All-Season PA71 is an ultra-high performance all-season tire featuring a next-generation
compound technology designed to enhance grip and traction, rain or shine, without sacrificing performance
characteristics. The tire also comes with an impressive 50,000-mile treadwear warranty*. The Ecsta Sport All-
Season PA71 is fully capable of handling the horsepower of today’s high-performance vehicles with wide and
stiff outside tread blocks to add stability when cornering, and includes lateral grooves in the tread design to aid
in water drainage in order to maintain performance in wet weather. Plus, as an all-season tire, snow
performance is enhanced with zig-zag grooves on the inside tread blocks. The tire is also remarkably
comfortable and quiet, with rounded edges of the tread blocks to help minimize noise and provide excellent
comfort by dispersing impacts from the road, and also includes the proprietary “K-NOISE DEFENDER” dimple
design to help interrupt air flow through the tire grooves and further minimize road noise.
“The Ecsta Sport All-Season PA71 delivers a combination that is hard to find,” said Denlein. “It offers true
performance and grip, is excellent in wet weather, and features a high-mileage warranty. This tire pushes the
limits of what is possible in an all-season, high-performance tire.”
The new ultra-high performance summer tire, which will be available in two tread configurations across the
Ecsta Sport PS72 and Ecsta Sport S PS72 lines are the most advanced ultra-high performance summer tires
Kumho Tire has ever developed, showcasing more than 60 years of design and engineering innovation. These
summer tires provide maximum traction with an enhanced compound to grip the road and deliver heightened
levels of performance in handling, stability, cornering, and steering response. Plus, you can expect excellent
performance in the rain for a summer tire, thanks to a compound and tread design developed to help boost
water excavation for performance in wet weather. The Ecsta Sport and Ecsta Sport S PS72 tires also include
an impressive 30,000-mile treadwear warranty*.
“The Ecsta Sport PS72 and Ecsta Sport S PS72 product line sets Kumho Tire apart in the ultra-high
performance tire space,” said Denlein. “The magic is in the details, and we left no stone unturned to design
tires with the mission to unleash peak performance and includes an impressive tread wear warranty.”
The Ecsta Sport All-Season PA71 is available in 56 sizes, ranging from 16-inch to 21-inch. The Ecsta Sport
PS72 is available in 56 sizes from 17-inch to 21-inch wheel diameters and the Ecsta Sport S PS72 in 52
different sizes from 18-inch to 22-inch wheel diameters.
For more information on the full product lineup of Kumho Tire U.S.A., visit kumhotire.com.
