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Polaris is excited to share the latest episode of the “Tough Doesn’t Quit” series from Polaris Off Road, featuring the remarkable Gustavo “Tavo” Vildósola — a true trailblazer in racing and business.
Tavo stands out in the off-road racing world. Originally from Mexicali and now based in Southern California, he skillfully balances his passion for racing with his role as a successful entrepreneur. His business acumen is as impressive as his racing achievements.
Despite his busy schedule, Tavo has forged an outstanding career in off-road racing with his family-owned team, Vildósola Racing. He made history as the first Mexican driver to win the prestigious Baja 1000 and has led his team to 10 overall victories, earning the title of the winningest Mexican team in Baja history.
Tavo’s journey exemplifies relentless drive—whether he’s at the helm of a leading logistics company, racing for victory, or crafting fine wines. This episode highlights how the Polaris RZR embodies his “Tough Doesn’t Quit” mindset.
