0
0
WEDNESDAY 24 JUNE 2026, London, UK: Madame Tussauds London today reveals the first-ever figure of Formula 1 superstar and reigning World Drivers’ Champion, Lando Norris, taking pole position amongst the attractions’ illustrious lineup of sporting heroes. Norris’ figure launches in Baker Street just in time for the British Grand Prix. Guests can pose alongside the figure from 30 June 2026.
New footage released today unveils the moment Norris came face-to-face with his figure, marking the culmination of the months-long process with Madame Tussauds London’s expert artists who worked at full throttle to capture the star’s infectious energy in painstaking detail.
The new figure is dressed in the iconic McLaren papaya race suit, donated by Norris himself. Completing the track-ready look are the star’s race boots, alongside a replica of the helmet he wore during the Abu Dhabi Grand Prix in December 2025, where a podium finish secured his first World Drivers’ Championship title – a landmark sporting moment in recent British history.
Arriving in time for the summer holidays across Europe and North America, the Baker Street attraction is offering fans the chance to not only ‘meet’ their hero but will also be hosting a competition whereby guests can be in with a chance of winning a signed LN4 Grandstand Dad Cap. To be in with a chance of winning, guests will need to visit Madame Tussauds London between Tuesday 30 June and Sunday 19 July 2026 and scan the QR code near Lando’s figure. T&Cs apply*
Lando Norris, on the launch of his first-ever Madame Tussauds London figure, said:
“Seeing the figure finished and standing next to it is pretty surreal – it really is like looking at another version of me. I’m used to seeing myself in photos, videos or a reflection, but this is me in 3D. The artists have really nailed the details; it’s so lifelike. I also wanted to donate one of my race suits so fans can see up close something I actually wear when I’m racing and help make the figure feel as realistic as possible. I can’t wait for everyone to come and see it in London this summer, and I hope everyone has fun visiting.”
Steve Blackburn, General Manager at Madame Tussauds London, said: “It’s amazing to finally reveal Lando Norris’s figure to the public, and we’re sure fans are going to love it. We’re incredibly grateful to Lando for donating key race suit items – it really brings the figure to life. We can’t wait to welcome fans to strike a winning pose alongside Lando throughout the summer.”
The new Lando Norris figure will feature in Madame Tussauds London’s Culture Capital zone, alongside new for summer 2026 Harry Kane, and a star-studded line-up of sporting superstars including Cristiano Ronaldo, Mo Salah, Mary Earps MBE, Anthony Joshua and Kylian Mbappé.
For the latest updates on Lando Norris’ arrival and exclusive launch activity, please click here.
The launch of the figure coincides with the Great British Summer Saving (GBSS) scheme, which offers guests reduced VAT rates on admission tickets to family attractions nationwide from Thursday 25 June to 1 September 2026. This initiative delivers even greater value for families enjoying days out and short breaks at Merlin’s 20 UK attractions, helping to create a summer filled with fun, unforgettable moments and exciting new experiences.
Merlin is also bringing sporting fever to life this summer. Cheer on the football squad in the ‘Singing for England’ London Eye pod; come face-to-face with England captain Harry Kane at Madame Tussauds London and be in with the chance of winning a shirt signed by the icon himself; and dive into the LEGO® World Cup Event at LEGOLAND Windsor where you can meet legends of the game in brick form and design your own winning kit.
Multi-attraction tickets for London Eye and Madame Tussauds are available here from £49 per adult: www.londoneye.com/tickets-and-prices/multi-attraction-tickets/.
Tickets for the LEGO® World Cup Event at LEGOLAND Windsor from £34 are available here: www.legoland.com/fifaworldcup/.
