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Two American Brands Collaborate to Restore Iconic 1975 MasterCraft Stars & Stripes
Boat with Matching Custom Chevrolet Colorado by RealTruck
Country Music Singer Warren Zeiders Joins Initiative to Help Drive Awareness & Raise
Funds for ‘Building Homes for Heroes’
Truck-and-Boat Pairing to Embark on National Roadshow With Stops at the American
Century Championship (ACC) and SEMA Show
VONORE, Tenn., June 29, 2026 – In celebration of America’s 250 th anniversary and the
enduring spirit of American craftsmanship, innovation and adventure, MasterCraft Boat
Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the
best-selling towboat brand, and RealTruck, America’s leading truck accessory brand,
today announced a one-of-a-kind collaboration featuring a reimagined and customized
Chevrolet Colorado paired with the restoration of MasterCraft’s iconic 1975 “Stars &
Stripes” ski boat.
The pairing will serve as the centerpiece of a charitable fundraising effort benefiting
Building Homes for Heroes, a national nonprofit that builds and modifies homes and
gifts them, mortgage-free for veterans and first responders. Additional details on how
fans can participate and have a chance to take home the truck and boat will be
announced at a later date.
At the heart of the collaboration is the restoration of one of the most iconic boats in
MasterCraft history. Originally introduced in the 1970s, the MasterCraft Stars & Stripes
helped establish the company as an elite leader in the towboat industry and became
synonymous with competitive water skiing. Featuring a patriotic red, white and blue
design, the legendary tournament ski boat helped define the standard for waterski
performance during its era and remains one of the most sought-after MasterCraft
classics among collectors and enthusiasts today.
“Few boats are as closely tied to MasterCraft’s heritage as the beloved Stars & Stripes
models,” said Krista Schipner, Senior Vice President of Marketing and Communications
for MasterCraft Boat Holdings, Inc. “As we celebrate America’s 250 th anniversary, we’re
proud to restore this iconic boat and pair it with a custom Chevrolet Colorado. Together
with RealTruck, we’ve created a tribute to American craftsmanship that honors our
shared values, inspires adventure, and gives back to those who have served our
country.”
The classic design bridges yesterday’s boat and today’s truck, connecting timeless
character with modern American innovation. Inspired by the classic two-tone paint jobs
of a 1985 square-body Chevy truck, and building on the 1975 MasterCraft Stars &
Stripes boat theme, the distinctive color is a fusion of design and style that forms a
striking combination on both land and water. From its Ohio-made RealTruck’s A.R.E. Z2
Cap, to the America 250 flag prominently placed on the roof, every detail was chosen to
celebrate American innovation and patriotism. The truck also features the RealTruck
A.R.E. Rod Pods (pole holders), A.R.E. Ascend Roof Basket, Elevate Rack and Go
Rhino Xplor Lighting, and a DECKED Storage System.
“RealTruck and MasterCraft offer a natural collaboration, fusing two brands known for
elevating outdoor adventures and enhancing life’s greatest moments,” said RealTruck
Vice President of Marketing Lee Riser. “Bringing this truck to life is a testament to our
ongoing commitment to American innovation and aftermarket truck customization.”
As Building Homes for Heroes marks its 20th anniversary in 2026, the organization will
reach its milestone 500th home before the end of the year, and anticipates reaching a
record 50 homes constructed, modified and gifted in 2026.
Adding to the excitement, country music star Warren Zeiders has joined the initiative as
an official partner. As one of country music’s fastest rising artists, Zeiders has amassed
a devoted fanbase through hits including “Pretty Little Poison, “Relapse,” “Ride the
Lightning,” and his recently released singles, “Days of My Life” and “Drinking Game.” A
passionate collector of classic vehicles, a truck enthusiast, and an avid boater and
outdoorsman, Zeiders brings an authentic connection to the collaboration. His support
for military and first responders organizations further strengthens the project’s
philanthropic efforts.
As part of the partnership, Zeiders will leverage his expansive social media following to
help raise awareness for the initiative and engage fans around the opportunity to own
the one-of-a-kind, America-themed truck-and-boat pairing. In addition to taking home
the custom build, the eventual winner will also receive VIP concert tickets, an exclusive
meet-and-greet experience with Zeiders and a personally signed guitar.
“This project brings together several things I’m passionate about. I’m an avid boater and
a longtime fan of classic trucks and cars, so getting involved was an easy decision,”
said Zeiders. “As we celebrate America’s 250th anniversary, it’s an honor to support an
initiative that supports our military and first responders while celebrating the
craftsmanship and ingenuity that have long been part of the American story. Giving
back is one of the most meaningful ways we can show up for one another, and I’m
proud to be part of something that will make a real difference.”
The truck-and-boat pairing will go on a roadshow and be unveiled at numerous high
profile events including the American Century Championship Celebrity Golf Tournament
from July 8-12 in Lake Tahoe, displayed at Barrett-Jackson Las Vegas in September,
SEMA 2026 in November and Barrett-Jackson Scottsdale in January 2027.
For more information, please visit RealTruck.com, Barrett-Jackson.com and follow on
Instagram sm , TikTok sm , Facebook sm , and LinkedIn sm .
About RealTruck
RealTruck is America’s leading truck accessory brand, built on a foundation of American
Innovation. We design, build, and deliver products for the builders, makers, and drivers
who rely on their trucks every day—combining real-world functionality with thoughtful
engineering.
Headquartered in Ann Arbor, Michigan, RealTruck’s 6,000 associates operate across 78
facilities on four continents, supporting a portfolio of trusted brands including Husky
Liners®. With more than 1,000 patents and pending applications, our products are
developed with a focus on durability, performance, and ease of use.
Through an omnichannel approach, RealTruck delivers a seamless consumer
experience online at RealTruck.com, through a network of more than 12,000 dealers,
and in partnership with leading OEMs.
We Are American Innovation.
For more information, visit www.realtruck.com
About MasterCraft
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of
premium performance sport boats. Founded in 1968, MasterCraft has cultivated its
iconic brand image through a rich history of industry-leading innovation, and more than
five decades after the original MasterCraft made its debut, the company’s goal remains
the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury
performance powerboats.
About MasterCraft Boat Holdings, Inc.
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a
leading innovator, designer, manufacturer and marketer of recreational powerboats
through its five brands, MasterCraft, Crest, Balise, Chaparral, and Robalo. For more
information about MasterCraft Boat Holdings, and its five brands, visit:
Investors.MCBH.com, www.MasterCraft.com, www.CrestPontoonBoats.com,
www.BalisePontoonBoats.com, www.ChaparralBoats.com, and www.Robalo.com.
About Building Homes for Heroes
Building Homes for Heroes builds and gifts mortgage-free homes, and completes home
modifications, for veterans, emergency first responders and their families, and provides
further services along their road to recovery to help them live a promising and fulfilling
life ahead. The organization reached a 96% program rating in 2025, the 14th straight
year earning a program rating of at least 93%. It also received a perfect 4-star rating
from Charity Navigator for seven straight years, including a 100% in transparency and
accountability. Since inception, Building Homes for Heroes has constructed, modified,
and gifted more than 470 homes, with support from corporations and groups including
Lowe’s, Chase, SAIC and many more.
Learn more at buildinghomesforheroes.org/.
About Warren Zeiders
Hailed as “one of country music’s most unique new male voices” (Grammy), Warner
Records artist Warren Zeiders has cemented himself as one of the genre’s top
powerhouses. At just 27, the Pennsylvania native has already made an undeniable
mark on the genre, with more than 4.2 billion global career streams, 2 billion TikTok
views and 6.4M million monthly listeners on Spotify. Zeiders’ recent drops include the
sweeping, country-rock “Days of My Life” and thrilling “Drinking Game,” teasing more
music throughout 2026. He’s currently on his first-ever world tour, playing performances
across the United States, Europe and Australia.
Last year, he released his 21-track album Relapse, Lies, & Betrayal, encompassing
heartbreak, personal evolution, and emotional healing. Zeiders was also on The Tonight
Show with Jimmy Fallon, The Kelly Clarkson Show, GQ’s Real-Life Diet and People
Magazine’s Sexiest Man Alive. In 2024, he won a CMT Award for “Breakthrough Male
Music Video of the Year”, earned two, fan-voted PEOPLE’s Choice Country
nominations, was featured on the star-studded Twisters Soundtrack, and earned his first
No.1 Single with his RIAA Double Platinum Certified “Pretty Little Poison” (which was
the No. 2 most-played song on all of Country radio in 2024).
Warren Zeiders Socials:
Facebook | Instagram | Twitter | TikTok | YouTube | Spotify
