DIAMOND BAR, Calif. (July 20, 2026) – The SEMA Motorsports Products & Media Council (MPMC) will celebrate the 30th anniversary of its Media Trade Conference Feb. 2-4, 2027, in Orlando, Fla. Manufacturer registration is open now to MPMC, Truck & Off-Road Alliance (TORA), and Performance Racing Industry (PRI) business members, who can […]
Adept Armor Launches the Nova Titanium Combat Helmet: A True Metal Ballistic Helmet at Composite-Helmet Weight
The titanium evolution of the NovaSteel™ platform delivers rated 9mm protection at 920 grams all-in, low backface deformation, edge-to-edge coverage, and an indefinite shelf life at roughly a quarter the price of premium polyethylene helmets. Denison, TX. (July 2026) – Adept Armor, pioneers in next-gen protective solutions, today announce the launch […]
Red Bull Athlete Ida Mathilde Steensgaard Completes First-Ever Rotating Obstacle Course Built Inside a 30m Ferris Wheel in Denmark
ODENSE, DENMARK – JULY 2026: Red Bull athlete Ida Mathilde Steensgaard (Denmark) completed the first-ever rotating obstacle course built inside a Ferris wheel on July 14, 2026, finishing it in 3 minutes and 33 seconds. Set on a specially adapted 30m high structure at Tysklandskaj, a waterfront district in Odense, the feat challenged […]
Team Shelby and Historic Shelby American GT40s Roll into Goodwood Festival of Speed with Support from Goodyear
LAS VEGAS – July 16, 2026 – The Shelby community and Goodyear Tire & Rubber Company, were once again at the center of the epic 1960s rivalry of Ferrari against Ford and Shelby American, which was celebrated during the Goodwood Festival of Speed, July 9-13, at the Goodwood Estate in West Sussex, UK. […]
Shelby American Announces Limited Edition Shelby F-150 Super Snake SuperCrew with Added Horsepower, Handling, Styling and Custom Options
LAS VEGAS – July 15, 2026 – Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), announced today a limited number of Shelby F-150 Super Snake SuperCrew pickups that will feature up to 810+ HP*, upgraded handling, styling and custom upgrade options. One of the most powerful Shelby road-focused […]
TOPDON USA Announces Relocation to Fairfield, New Jersey, to Accommodate Rising Sales, Increased Product Offerings
FAIRFIELD, NEW JERSEY – July 14, 2026 – TOPDON USA (https://www.topdon.us/), a leading provider of cutting-edge diagnostic tools and technology solutions for automotive repair professionals and DIYers, has relocated its U.S. headquarters to a larger facility to accommodate the company’s sustained growth and increased product offerings. The new facility located in […]
Willow Springs International Raceway to Host Goodwood’s Inaugural American Event
ROSAMOND, Calif. (July 10, 2026) – Willow Springs International Raceway has announced its partnership with the Goodwood Road Racing Club of America (GRRC of America), setting the stage for Goodwood’s first-ever presence in the United States, with the inaugural American event becoming a recurring cornerstone of the historic California circuit. Best known for flagship […]
Asa Vermette Fires Down Schladming World Cup Track in New ‘Sound of Speed’ Edit
Asa Vermette’s rise in downhill mountain biking continues to gather pace, with a new ‘Sound of Speed’ edit showing him on the Schladming World Cup track in Austria. The short film captures Vermette in full attack mode on one of the sport’s classic downhill lines, with fellow Canadian Finn Iles also appearing in […]
Acosta And Martín Hang Tough For Crucial Top-Five Finishes At German GP
Spanish duo Pedro Acosta and Jorge Martín hung tough in the German Grand Prix on Sunday to finish inside the top five with 2024 MotoGP champion Martín now leading the 2026 rider standings by 14 points. Here is all you need to know: – Saturday’s Sprint Race at the iconic Sachsenring […]
Polaris and Minnesota 4-H Expand Youth ATV Safety Education
Digital Trailblazers Experience Introduces Foundational ATV Safety Learning and Strengthens Long-standing Partnership Minneapolis, MN [July 09, 2026] – Polaris in partnership with Minnesota 4-H, is expanding its youth ATV safety education with the launch of a new interactive safety adventure available on CLOVER, 4-H’s online learning platform. At its core, Trailblazers are built around a simple idea: learning safety should […]