Polaris Fall 2025 TRAILS GRANTS Donates More Than $135,000 to Off-Road and Snow Organizations 

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Today, Polaris announced they will be donating more than $135,000 to off-road vehicles (ORV), all-terrain vehicles (ATV), and snowmobile riding clubs and organizations across the United States and Canada as part of their TRAILS GRANTS program. Awarded twice annually, Polaris added 14 organizations to the 13 organizations awarded in the spring, […]

Holley Performance Brands Demonstrates Strong Momentum and Product Innovation at SEMA 2025

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Portfolio of iconic brands continues to cement Holley’s aftermarket leadership and deliver comprehensiveperformance solutions for enthusiasts worldwideBOWLING GREEN, Ky. – October 30, 2025 – Holley Performance Brands (NYSE: HLLY), a leader inautomotive aftermarket performance solutions, today announced it will be showcasing the latest performancesolutions from its iconic portfolio of industry-leading […]

Shelby American and TOPDON US Announce Strategic Agreement 

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LAS VEGAS – NOV. 12, 2025 – Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), and TOPDON US, the premier provider of cutting-edge technology and advanced automotive tools, announced today a strategic agreement designed to grow their respective businesses. The automotive industry powerhouses will exchange technical information and […]

Barrett-Jackson to Launch 2026 Collector Car Auction Season with the Ultimate Automotive Lifestyle Experience at WestWorld of Scottdale, Jan. 17-25 

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SCOTTSDALE, Ariz. – Nov. 12, 2025 – Barrett-Jackson (https://www.barrett-jackson.com/), The World’s Greatest Collector Car Auctions, is gearing up for another extraordinary collector car season in 2026 with the ultimate automotive lifestyle event, Jan. 17-25 at WestWorld of Scottsdale. Enthusiasts from around the world will travel to Arizona to see over 1,800 […]

Zaffiri Precision Kicks Off Black Friday with ZULU Series Promotion

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Largo, Fla. (November 2025) – Zaffiri Precision, a leading innovator in precision-engineered firearm components, has launched a Black Friday promotion on its newly rebranded ZULU Series of complete uppers, formerly known as the “Z Series.” The promotion is active now through Black Friday, Nov. 28, 2025, and delivers exceptional value for customers ahead […]

Anyline Debuts TireBuddy App Upgrades at SEMA 2025

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AI-powered enhancements deliver smarter inspections, deeper insights and strongertechnician-customer trustVienna, November 6, 2025 – Anyline, a global leader in AI-powered mobile datacapture and insights, unveiled today major upgrades to its TireBuddy app at SEMA2025, the automotive aftermarket’s largest showcase of innovation and technology. Builton a foundation of advanced AI, the […]

2025 SEMA VISIONARY 8 HONOREES ANNOUNCED

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The program recognizes eight rising stars making a positive impact in the automotive aftermarket. — DIAMOND BAR, Calif. (Nov. 11, 2025) – SEMA revealed the recipients of its Visionary 8 program recognizing eight rising professionals for their leadership and impact in the automotive aftermarket. Open to SEMA members aged 35 and […]

Shelby Legendary Cars/Superformance Honors Carroll Shelby’s Personal 427 Cobra with the New CSX10000 Super Snake Featuring 1,000HP Supercharged Ford Godzilla Engine 

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LAS VEGAS – NOV. 4, 2025 – In honor of the 60th anniversary of the 1966 Shelby Cobra 427 “Super Snake” built for Carroll Shelby, Superformance and Shelby Legendary Cars today announced a line of Shelby edition CSX10000 Super Snake roadsters featuring 1,000HP during the SEMA show in Las Vegas. Each car will incorporate updates developed by […]

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