POLARIS RZR FACTORY RACING AND LOEB FRAYMÉDIA MOTORSPORT ANNOUNCE FIVE-DRIVER LINEUP FOR 2026 DAKAR RALLY

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Reigning 2025 Dakar Rally Champion Brock Heger & 2024 Champion Xavier De Soultrait Return to Polaris RZR Factory Racing as Team Chases Third-Consecutive Championship  Expands Program with All-New, Purpose-Built Race Vehicle Debuting in New SSV1 Category MINNEAPOLIS, MN (November 24, 2025) –  Polaris Off Road, the leader in off-road vehicle innovation, and […]

CAYDEN MACCACHREN’S RELENTLESS PERFORMANCE CLAIMS BAJA 1000 WIN, SECURES SCORE DESERT SERIES SWEEP FOR POLARIS RZR FACTORY RACING

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Brock Heger Clinches Third-Consecutive SCORE Season Championship, RZR Factory Racing Teammates Max Eddy Jr.& Cayden MacCachren Locks Up Second and Third Place Max Eddy Jr. and Polaris-Supported Racer Branden Sims Complete All-Polaris Podium at Baja 1000 with Second & Third-Place Finishes MINNEAPOLIS, MN (November 17, 2025) Polaris RZR Factory Racing closed […]

RIGID INDUSTRIES ANNOUNCES ALL-NEW HIGH-OUTPUT PHOENIX SERIES LIGHTS AT THE 2025 SEMA SHOW

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The new series of lights features 5-inch or 7-inch connectable pods with an integrated toggle for switching between white and amber beams LAS VEGAS, Nev. (Nov. 4, 2025) – RIGID Industries, an industry leader in off-road performance lighting, has debuted its all-new Phoenix Series at the 2025 SEMA Show. The high-performance […]

Polaris Fall 2025 TRAILS GRANTS Donates More Than $135,000 to Off-Road and Snow Organizations 

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Today, Polaris announced they will be donating more than $135,000 to off-road vehicles (ORV), all-terrain vehicles (ATV), and snowmobile riding clubs and organizations across the United States and Canada as part of their TRAILS GRANTS program. Awarded twice annually, Polaris added 14 organizations to the 13 organizations awarded in the spring, […]

POLARIS 2026 OFFERING CONTINUES WITH THE ALL-NEW RZR XP S, ELEVATED DESIGN FOR RZR XP, INDUSTRY’S LARGEST TOUCHSCREEN DISPLAY FOR RZR PRO R AND NEW LIMITED EDITION RZR AND RANGER XD 1500 NORTHSTAR MODELS 

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Backed by 11 Years of Rider Feedback, the Reimagined 2026 RZR XP and All-New RZR XP S Usher in a New Era of Performance, Comfort, and Style  2026 RZR Pro R Delivers Heart-Pounding Performance and an All-New Industry Leading 10.4″ Display Powered by RIDE COMMAND RZR Pro S Calavera Edition […]

MRT Launches Whiskey Runner™ — New All-Terrain Mud Tire Developed with Bryce “Whiskey Biz” Sparks

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Huntington Beach, CA. (October 13, 2025) Performance tiremaker Moto Race Tire (MRT), www.MRT.Tires, proudly announces the official release of the Whiskey Runner™ Tire, developed in collaboration with off-road personality and content creator Bryce “Whiskey Biz” Sparks. This new tire brings together MRT’s performance engineering and Bryce’s hands-on trail experience to […]

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