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“Built By American Innovation (A.I.)” Puts a Spotlight on Real People Building Products in the U.S.
ANN ARBOR, Mich. (July 1, 2026) – RealTruck, America’s leading truck accessory
brand, today released a campaign that puts a new spin on A.I. as America approaches
its 250th anniversary. The campaign shifts the spotlight to the people and hands-on
work that power innovation across the U.S., from mechanics and welders to farmers,
builders, and makers shaping and moving the country forward every day.
Rooted in utility, craftsmanship, and the truck lifestyle, RealTruck celebrates the people,
products, and ideas that keep things moving. At a time when artificial intelligence is
reshaping how things get made, the campaign focuses on the work happening in
garages and driveways, and on job sites and farms across the country.
As part of the campaign, RealTruck profiles truck owners and builders through
documentary-style films that bring its spin on A.I. to life, highlighting hands-on work and
real-world product testing. The stories show how ideas come to life through experience,
skill, and the people behind the work.
“This campaign highlights the role our products play behind the scenes, supporting the
people doing the work,” said Tony Ambroza, Chief Growth Officer at RealTruck. “Our
approach to innovation is grounded in solving real-world problems. We think ahead, so
the products they rely on feel intuitive, dependable, and ready for whatever the job
demands.”
The campaign showcases a range of RealTruck products and recent innovations
designed for real-world use and performance, including the award-winning Ascend Cap,
the recently released MX4 EZ Lift, the Guardian Impact Bed and Tailgate Mat, and the
SwingCase.
RealTruck also recognizes the people across its 23 manufacturing and distribution
facilities in the U.S., whose work helps bring these products to life with the quality and
reliability customers depend on, and who help drive American innovation every day.
As America approaches its 250th anniversary, RealTruck remains focused on the
people who keep things moving, creating products that support the work behind
American innovation every day.
To view the campaign and first episode about the restoration of the USS Texas, visit
RealTruck.com/America250/.
For more information, please visit RealTruck.com and follow RealTruck on Instagram sm ,
TikTok sm , Facebook sm , and LinkedIn sm .
