Eight Custom Truck Builds, Interactive Experiences, and Exclusive Live Announcements Await at Booth #50033 in the West HallANN ARBOR, Mich. (October 29, 2026) – RealTruck, America’s leading truck accessory brand, is returning for its 18th year at this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada Nov. […]
Outdoor
Dana Showcases Performance Engineering, Interactive Off-Road Experience at SEMA 2026
The immersive experience to include custom Jeep builds, off-road remote-control course Maumee, OH – October 29, 2026 – Dana Incorporated (NYSE: DAN), a global leader in powertrain technology, is bringing an immersive experience to SEMA Show 2026 designed to connect automotive enthusiasts and industry professionals with the advanced technologies and […]
Thomas van Tonder Crosses 600 Monkey Bars Beneath South Africa’s 216-Metre-High Bloukrans Bridge in World First
GARDEN ROUTE, South Africa – 2026-10-26: Red Bull athlete Thomas van Tonder completed a world-first crossing beneath South Africa’s 216-metre-high Bloukrans Bridge as part of Red Bull Bridge Bars. The South African obstacle course racing world champion crossed 600 suspended monkey bars spanning more than 280 metres along the bridge […]
ORBA RELEASES FIRST-EVER STUDY OF OFF-ROADING’S ECONOMIC IMPACT ON MOAB
DIAMOND BAR, Calif. (Oct. 22, 2026) – The Off-Road Business Association (ORBA), a wholly owned subsidiary of the Specialty Equipment Market Association (SEMA), has released its first-ever economic impact study for off-roading in Moab, Utah. The study, performed for ORBA by Oxford Economics, highlights an immense economic value of motorized […]
Molly Carlson Becomes First Woman to Dive off a Free-Standing Iceberg in Red Bull Iceberg Dive
The Canadian Red Bull Cliff Diving athlete completed a backwards dive of approximately 15 metres off Newfoundland after months of ice-climbing and cold-water training with Will Gadd. TWILLINGATE, NEWFOUNDLAND, CANADA – 22 October 2026: Canadian Red Bull athlete Molly Carlson has become the first woman to dive off a free-standing […]
Warrior Winches Brings Big Builds and Big Giveaways To SEMA 2026
WHAT: Warrior Winches is gearing up for the 2026 SEMA Show with the return of its Warrior Winch Hunt, all-new Trail to SEMA giveaway campaign, and a show-stopping expedition vehicle built by Adrenalin Industries. In anticipation of SEMA, Warrior Winches launched its Trail to SEMA campaign in collaboration with key brand […]
Red Bull Athlete Thomas van Tonder Set for World-First Hand-Over-Hand Crossing Beneath Africa’s Highest Bridge
The South African OCR World Champion will face 600 monkey bars suspended beneath Bloukrans Bridge, 216 metres above the gorge, during a weather window between October 26-27, 2026. BLOUKRANS BRIDGE, SOUTH AFRICA – 20 October 2026: Red Bull athlete Thomas van Tonder (South Africa) is preparing to become the first […]
Red Bull Hardline British Columbia 2026: Event Highlights and Rolling Coverage
Keep up to speed and follow all the latest Red Bull Hardline British Columbia 2026 updates as the race heads to the steep, rocky slopes and lush forests of Cypress Mountain, on Saturday 17 October. Red Bull Hardline heads to beautiful British Columbia for its first-ever event in Canada, as […]
Robin Goomes Makes History with Third Consecutive Red Bull Rampage Win at 25th Anniversary Event
Robin Goomes became the first rider in Red Bull Rampage history to win three titles in a row, leading an all-star women’s podium with Hannah Bergemann second and Kirsten Van Horne third in Utah, US. The 2026 women’s competition marked the 25th anniversary of Red Bull Rampage returning to the […]
Sonora Rally: Fewer Logistics. More Rally.
Sonora Rally Evolves for 2027 with a New Three-Day Format and Expanded Rally Schools Built for Everyone from First-Time Navigators to Dakar-Bound Racers For 13 years, Sonora Rally has given competitors a place to discover what rally raid really demands. Navigation. Endurance. Independence. A roadbook, an odometer, a machine, and […]