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The immersive experience to include custom Jeep builds, off-road remote-control course
Maumee, OH – October 29, 2026 – Dana Incorporated (NYSE: DAN), a global leader in powertrain technology, is bringing an immersive experience to SEMA Show 2026 designed to connect automotive enthusiasts and industry professionals with the advanced technologies and engineering expertise shaping the future of vehicle performance.
Through a mix of interactive displays and hands-on activities, Dana will create a memorable opportunity for attendees to discover its legacy of innovation and passion for vehicle performance. Demonstrations throughout the show will feature Dana Crate Axle® products and drivetrain engineering on two custom vehicle builds. A classic Jeep® will be on display with the Ultimate Dana 60™ axles at the front and rear, while a modern Jeep Wrangler will also be available and outfitted with the Ultimate Dana 60 axles at the front and the Ultimate Dana 80™ axles at the rear.
“We have built a strong legacy across the automotive industry, and SEMA provides the perfect opportunity to demonstrate our commitment to the off-road community through custom builds underpinned by Dana’s performance technology,” said Bill Nunnery, senior director, Aftermarket, Americas region at Dana Incorporated. “Our ability to continue to move the industry forward is rooted in the relationships we build and the expertise we develop, both of which will be on full display at this year’s show.”
Beyond the vehicle displays, Dana will offer attendees an interactive off-road remote-control course where they can test their driving skills with miniature Dana-equipped Jeep and Ford Bronco® vehicles. A series of video displays will further showcase a behind-the-scenes look at how Dana’s products are engineered and manufactured, while limited-edition swag bags will give attendees a way to carry the experience beyond the show floor.
Attendees can experience Dana’s interactive displays and activities at booth #60081 in the West Hall of the Las Vegas Convention Center from Nov. 3-6.
