Irvine, California – July 2, 2025 – Superformance (https://www.superformance.com) connected the company’s performance-driven legacy with the pinnacle of American motorsport, NASCAR, by sponsoring driver Anthony Alfredo and the Young’s Motorsports team in the NASCAR Xfinity Series Focused Health 250 at EchoPark Speedway in Atlanta on June 27. Superformance is the premier manufacturer of […]
Automotive
KRISTY LAKE JOINS SEMA AS VICE PRESIDENT OFHUMAN RESOURCES
DIAMOND BAR, Calif. (July 1, 2025) – Kristy Lake has joined the Specialty Equipment Market Association (SEMA) as Vice President of Human Resources (HR), reporting to SEMA President and CEO Mike Spagnola. She will be based at the Association’s Diamond Bar, Calif., headquarters. Lake brings deep expertise in organizational development, talent […]
TOPDON US Renews Sponsorship with TechForce Foundation, Supports Education, Job Placement Among Auto Tech Students Nationwide
.ROCKAWAY, NEW JERSEY – July 1, 2025 – TOPDON US (https://www.topdon.us/), the premier provider of cutting-edge technology and advanced tools for auto repair professionals and enthusiasts, announced today the company has recommitted to supporting the education and job placement of auto technician students by renewing its sponsorship with the TechForce Foundation (https://techforce.org/) for […]
NEW SEMA RESEARCH: 2025 MARKET REPORT
— Organization reveals important consumer trends related to automotive aftermarket industry — DIAMOND BAR, Calif. (June 30, 2025) – New research from the Specialty Equipment Market Association (SEMA) is uncovering new consumer trends impacting the automotive aftermarket industry and the wider automotive sector, with profound implications for businesses and automotive enthusiasts. […]
EnerSys Sponsored Champion Faces Ultimate Racing Showdown
READING, PENNSYLVANIA — June 30, 2025 — EnerSys (NYSE: ENS), a global leader in stored energy solutions for industrial applications and the manufacturer of ODYSSEY® batteries, is delighted to once again sponsor British stock car racing champion, Lee Fairhurst, for the 2025 racing season. Sparks will fly on the racetrack as Lee prepares to compete […]
SEMA ENHANCES INDIVIDUAL MEMBERSHIP WITH EXPANDED BENEFITS FOR AUTOMOTIVE ENTHUSIASTS
SEMA+ benefits include exclusive discounts on top industry brands, discounted ticket entry to select automotive events, insider connections to the car culture community,and more. — — FuelFest partners with SEMA+ to build stronger industry relationships and engagement across the U.S. — DIAMOND BAR, Calif. (June 24, 2025) – Automotive enthusiasts can […]
Vocational Students to Test Skills at New AAPEX 2025 Student Competition
Teams of auto techs-in-training will race to assemble and disassemble a Chevy 350 engine in new student competition to build skills and raise awareness of talent shortage LAS VEGAS – June 24, 2025 – The Automotive Aftermarket Products Expo (AAPEX) is unveiling the details behind the new student engine assembly competition at this […]
New TOPDON UltraDiag Moto Offers Advanced Diagnostic for 80 Motorcycle Brands, Expands its Next-Gen Series of Motorcycle Diagnostic Tools
ROCKAWAY, NEW JERSEY – June 24, 2025 – TOPDON US (https://www.topdon.us/), the premier provider of cutting-edge technology and advanced tools for auto repair professionals and enthusiasts, announced today the company’s newest tool for the motorcycle market, the UltraDiag Moto is now available for purchase, adding to the company’s line of advanced diagnostic tools for motorcycle repair shops […]
EnerSys Renews ODYSSEY® Battery Sponsorship with Off-road Racing Champion Jim Marsden
READING, PENNSYLVANIA — June 20, 2025 — EnerSys (NYSE: ENS), a global leader in stored energy solutions for industrial applications and the manufacturer of ODYSSEY® batteries, has extended its ODYSSEY® Battery sponsorship with veteran off-road European racing champion, Jim Marsden, for the 2025 season. Jim, a garage owner and resident of Hildenborough in Kent, is gearing […]
TRUMP KILLS EV MANDATES, SEMA EXPRESSES GRATITUDE
WASHINGTON, D.C. (June 12, 2025) – The Specialty Equipment Market Association (SEMA) is expressing its profound thanks to President Donald Trump, who today signed a Congressional Review Act resolution that will protect more than 330,000 American jobs and preserve $100 billion in annual economic impact for the nation’s economy by revoking a waiver […]