— New feature will showcase custom vehicles brought to the Show by automotive creators from around the world — DIAMOND BAR, Calif. (Oct. 22, 2026) – The 2026 SEMA Show will debut the Content Creator Corral, a new feature that recognizes the growing influence of automotive creators by bringing some […]
Automotive
Trick Rides to Debut World’s First Carbon Fiber 4×4 Ford F-100 at 2026 SEMA Show
YUKON, Okla. (Oct. 23, 2026) – Custom vehicle manufacturer Trick Rides is set to debut “Tricky,” an all-new carbon fiber 1968 Ford F-100 truck build, at the 2026 SEMA Show, held Nov. 3-6 in Las Vegas. Tricky marks the world’s first full carbon fiber 4×4 Ford F-100 build, with plans […]
ORBA RELEASES FIRST-EVER STUDY OF OFF-ROADING’S ECONOMIC IMPACT ON MOAB
DIAMOND BAR, Calif. (Oct. 22, 2026) – The Off-Road Business Association (ORBA), a wholly owned subsidiary of the Specialty Equipment Market Association (SEMA), has released its first-ever economic impact study for off-roading in Moab, Utah. The study, performed for ORBA by Oxford Economics, highlights an immense economic value of motorized […]
Barrett-Jackson to Offer Iconic 2019 McLaren Senna During Premier Digital Select Auction
What: Barrett-Jackson will feature an iconic 2019 McLaren Senna (preview), during its premier online Digital Select Auction. 2019 McLaren Senna: Number 232 of 500 produced, and one of two examples worldwide finished in MSO Atlantic Blue Metallic, the 2019 McLaren Senna (preview) is powered by a twin-turbocharged 789hp V-8 engine […]
Edge Products Introduces CTS4, the Next Generation of Truck Intelligence
OGDEN, Utah (Oct. 22, 2026) – Edge, the truck and diesel tuning brand helping drivers improve capability, control and confidence through performance technology, today announced the all-new CTS4, the next generation of its popular CTS platform. Designed to give truck owners a faster, clearer and more intuitive connection to their […]
SEMA SHOW MOTORSPORTS ACTIVATIONS BRING LIVE ACTION TO THE LAS VEGAS CONVENTION CENTER
— Ride-alongs, drifting, off-road demonstrations, competition and stunt performances will deliver high-energy experiences throughout SEMA Week. — DIAMOND BAR, Calif. (Oct. 21, 2026) – The 2026 SEMA Show, Nov. 3-6, will bring live motorsports action to the Las Vegas Convention Center through ride-alongs, drifting, off-road demonstrations, vehicle competitions and stunt […]
K&N Brings More Than 55 Years of Automotive Filtration Expertise to Every Vehicle in the Driveway With Retail Debut of Single-Use Advantage Air Filters
Advantage Air Filters Promise Up to Twice as Many Miles as Traditional Disposables,Providing Everyday Drivers and DIYers a Trusted K&N Option for Routine Maintenance CORONA, Calif. – Oct. 20, 2026 – K&N Engineering, the performance filtration brandenthusiasts have trusted since 1969, today announced the nationwide retail debut of itsAdvantage line […]
Warrior Winches Brings Big Builds and Big Giveaways To SEMA 2026
WHAT: Warrior Winches is gearing up for the 2026 SEMA Show with the return of its Warrior Winch Hunt, all-new Trail to SEMA giveaway campaign, and a show-stopping expedition vehicle built by Adrenalin Industries. In anticipation of SEMA, Warrior Winches launched its Trail to SEMA campaign in collaboration with key brand […]
Barrett-Jackson Set to Deliver Premier Digital Select Auction Headlined by Iconic 2019 McLaren Senna, Two Custom Jeff Hayes Corvettes and Concours-Restored 1965 Ford Mustang GT K-Code
SCOTTSDALE, Ariz. – Oct. 20, 2026 – Barrett-Jackson (https://www.barrett-jackson.com), The World’s Greatest Collector Car Auctions, will feature an iconic 2019 McLaren Senna (preview), two incredible Jeff Hayes custom Corvettes along with a concours-restored 1965 Ford Mustang GT K-code during its premier Digital Select Auction, Nov. 5-12 on Barrett-Jackson.com. The online […]
SEMA LIVE PRESENTED BY AUTOZONE TO DELIVER 32 HOURS OF 2026 SEMA SHOW COVERAGE
Livestream will feature vehicle reveals, new products, industry interviews and live action from the automotive aftermarket’s premier gathering. — DIAMOND BAR, Calif. (Oct. 20, 2026) – SEMA Live presented by AutoZone will deliver 32 hours of livestreamed coverage from the 2026 SEMA Show, giving automotive professionals and enthusiasts worldwide access […]