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Represents the first-ever, one-of-a-kind retail store for the brand intent on inspiring enthusiasts and newcomers to bring their truck to life with white glove installation services
Ann Arbor, Mich. (October 1, 2025) – Ann-Arbor-based, RealTruck, a global aftermarket product and accessory brand, manufacturer, and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, today announced the official opening date of their first-ever flagship retail store located in Rochester Hills, Michigan, opening Thursday, Oct. 30, 2025. The store is a first-of-its-kind in the aftermarket industry that will allow enthusiasts and inspire newcomers to gather in an interactive environment when buying aftermarket accessories to bring their trucks to life.
The flagship store will provide a one-of-a-kind, premium retail experience, with new ways to shop for and install accessories on their vehicles. The store will also feature robust product displays that showcase RealTruck’s industry leading breadth and depth of category assortment while creating a one-stop shop with white glove installation services. These state-of-the-art displays will be designed for different vehicle enthusiasts to provide everyone new and approachable ways to bring their trucks to life. Customers will be inspired to build and customize their own vehicles through these in-store showcases of full-size trucks and SUVs fully outfitted with different products representing pastimes, hobbies and pursuits.
“We’re elevating the truck experience by bringing the RealTruck brand to life with a store experience that will fuel Michiganders incredible passion for trucks,” said Tony Ambroza, Chief Growth Officer at RealTruck. “As part of our commitment to the broader truck loving community, our first flagship store will offer an inviting atmosphere that showcases our industry leading products perfect for exploring our home state of Michigan. We hope it becomes a regular destination for enthusiasts and a first-of-its-kind inspiration for newcomers who’ve never considered aftermarket products for their vehicles.”
RealTruck’s flagship store will offer:
On-Site Vehicle Shopping and Personalized Displays: With RealTruck Builder, consumers can design their dream truck in a 3D visualization tool, then bring it to life with in-store shopping, fitment and onsite white glove installation services. Customers will also be inspired by personalized displays that will allow them to build their vehicle in a retail environment.
Installation Services and Expert Support On-Site: Customers can schedule appointments for easy installation by the pros on-site, and speak with product specialists who will be able to offer clear advice and guidance on products and installation services.
Celebrating New Products and Curating Personalized Experiences: Customers will get priority access to new product launches and innovation updates along with an assortment of products that will appeal to both first-time and repeat purchasers.
Testing and Building Marketplace: The store will serve as a showcase for our valued SE Michigan dealers to imagine new ways of engaging consumers at the retail level and bringing products to life.
To support the store’s opening, RealTruck partnered with Washtenaw Community College (WCC) during their six-week course titled Custom Cars & Concepts. During the course, students had the opportunity to build vehicles for the store by accessorizing, and lifting RealTruck’s showroom display vehicles. The course also enabled them to capture content to promote the partnership and the builds that will be on display within the retail space.
Additionally, Pro Football Hall of Fame and Pride of the Lions inductee, Calvin Johnson Jr., will support the celebration of RealTruck’s flagship store through a grand opening activation on Nov. 13, 2025. Johnson will also get the opportunity to help build a Ford F-150 which will be showcased and displayed at the flagship store. In 2027, the vehicle will be auctioned off with 100% proceeds going to the Calvin Johnson Jr. Foundation, a non-profit organization founded by Johnson in 2008 to empower at-risk youth in Metro-Atlanta and Metro-Detroit through mentorship, leadership, and scholarships to assist them in pursuing college and career dreams.
To celebrate the Grand Opening, RealTruck is giving away a RealTruck Upfitted 2020 Jeep Gladiator JT valued at $54,800 as part of the grand opening sweepstakes. Eligible participants can enter here for a chance to win.
With headquarters in Michigan and 30 manufacturing and distribution facilities across the United States, RealTruck proudly designs, engineers, and assembles products in the U.S., and customers will have the opportunity to shop an array of assembled in the USA products at the store.
The flagship store will open to the public starting on Oct. 30, 2025, at 2576 S Adams Rd, Rochester Hills, MI 48309, with the official grand opening celebration scheduled for Thursday, Nov. 13, 2025 with Calvin Johnson in attendance. Additional store opening details, promotions and activities to be released in the coming weeks.
Applicants seeking store positions are welcome to submit their applications here.
To learn more about RealTruck and the flagship store, visit realtruck.com/store/detroit.
