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Rack Attack will install exclusive RealTruck shops in their 45 retail locations nationwide,
featuring exclusive products from trusted RealTruck brands
Ann Arbor, Mich. (June 15, 2026) – RealTruck, America’s leading truck accessory
brand, announced a partnership with Rack Attack, North America’s premier retailer of
vehicle rack solutions. The partnership will see official RealTruck ‘store-in-store’ retail
shops installed in all 45 Rack Attack locations across North America. The first in-store
shop opened at Rack Attack’s Orange Country store in Tustin, California, in October 2025.
Since then, all 31 other U.S. locations have been opened with the latest
integration at Rack Attack’s Minneapolis store in May 2026. As of today, five additional
official RealTruck ‘store-in-store’ retail shops have opened in Canadian Rack Attack
locations (Ottawa, Calgary South, Calgary North, Coquitlam and Vancouver). All 14
Canadian Rack Attack locations will have official RealTruck ‘store-in-store’ retail shops
installed by July 2026.
“This partnership represents an exciting new chapter for RealTruck, allowing us to
showcase our industry-leading truck accessories in an exclusive consumer experience
inside Rack Attack’s retail locations,” said Travis Shirley, Senior Vice President of Sales
at RealTruck. “We applaud Rack Attack’s forward thinking and innovative approach to
make it easier than ever for truck owners to explore, shop, and get their hands-on
RealTruck products that help transform their vehicles to fit their lifestyles.”
These dedicated spaces will feature the innovative RealTruck Builder platform, allowing
customers to visualize their dream truck in interactive 3D and explore countless
accessory combinations guaranteed to fit their vehicle. RealTruck products such as
truck bed covers, steps, swing cases, Husky Liners® floor and cargo liners, and more,
will be featured in this unique and industry-leading approach to consumer engagement.
While in the ‘store-in-store,’ customers will be able to explore RealTruck products and
talk with certified experts about the various options available for their vehicle.
“The launch of official RealTruck store-in-store retail shops within our Rack Attack
locations will elevate our partnership and create the ultimate customer experience.
Together, we are offering truck owners and outdoor enthusiasts the greatest choice of
products, combined with the best service across all our markets in North America,” says
Alexander Welbers, CEO, Rack Attack.
This partnership expands RealTruck’s omnichannel retail approach, delivering a
seamless consumer experience in-store, online at RealTruck.com, as well as through its
12,000+ dealer network and automotive OEM partnerships.
To learn more about RealTruck, visit RealTruck.com.
About RealTruck
RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and
off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000
associates operate from 78 facilities across four continents. RealTruck’s industry
leading product portfolio, which includes the Husky Liners total vehicle protection brand,
boasts over 1,000 patents and pending applications. The company’s omnichannel retail
approach delivers a seamless consumer experience online at RealTruck.com, as well
as through its 12,000+ dealer network and automotive (OEM) partnerships. For more
information, visit www.realtruck.com.
About Rack Attack
Rack Attack is North America’s trusted destination for vehicle racks, truck accessories,
and overlanding gear. For 30 years, Rack Attack has set the standard in the industry
with first-class service, expert installation, and a wide selection of premium products.
With 45 retail locations across Canada and the United States, Rack Attack has served
millions of customers and continues to be recognized as the number one specialty
retailer for vehicle accessories in North America. For more information, visit
www.rackattack.com.
