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IAMOND BAR, Calif. (June 9, 2025) – The Specialty Equipment Market Association (SEMA) has announced the results of the 2025-2026 SEMA Board of Directors elections, with Norris Marshall of BluePrint Engines named Chair-Elect and Rich Butler of R&R Marketing, Brian Herron of OPUS IVS, Tim McCarthy of Hushmat & ZyCoat, and Marcus Umlauff of Toyota Motor North America elected as board members. Butler and Umlauff are current SEMA Board members who were re-elected to join the group.
SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ representatives, and services.
The SEMA Board of Directors for 2025-2026 will be as follows:
Board Officers
- Chairperson – Melanie White, President, Hellwig Products
- Chair-elect – Norris Marshall, CEO, BluePrint Engines
- Immediate Past-Chair/Secretary – Kyle Fickler, Director of Business Development, ProCharger
- Treasurer – Chris Douglas
Board Members
- Bill Bader, President & Owner, Summit Motorsports Park
- Rich Butler, CEO, R&R Marketing Consultants
- Brian Herron, President, OPUS IVS
- Doug Lane, President & Owner, Motor State Distributing
- Tim McCarthy, Founder/CEO, Hushmat & ZyCoat
- Kelle Oeste, CEO & Owner, V8TV Speed & Resto Shop
- Kim Pendergast, CEO, Magnuson Superchargers
- Melissa Scoles, President & CEO, QA1
- Marcus Umlauff, General Manager Truck, Toyota Motor North America
- Ted Wentz, CEO, Quadratec
Outgoing Board Members
- James Lawrence, CEO & President, POWER
- Kathryn Reinhardt, SVP of Marketing & Events, Hemmings
The entire 2025-2026 SEMA Board of Directors and outgoing Board members will be honored and recognized during the 2025 SEMA Leaders & Legends Gala in Universal City, Calif., on July 25. All SEMA members and industry professionals are invited to join the celebration by purchasing tickets at www.sema.org/gala.
