RealTruck Releases Next Generation of the World’s Best-Selling Truck Bed Cover, the BAKFlip® MX4 Gen 3

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The New and Improved Truck Bed Cover is Outfitted with Important Upgrades to Security, Strength, Durability and All-Weather Protection Ann Arbor, Mich. (August 1, 2025) – RealTruck, a global aftermarket product and accessory brand and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, releases the next generation of […]

POLARIS OFF ROAD EXPANDS 2026 FAMILY LINEUP, WHILE CELEBRATING THE 40TH ANNIVERSARY OF POLARIS ATVS

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All-New RANGER 500 Joins the Lineup, an Entry Level UTV in the Value Segment Entire Portfolio Showcases the Brand’s Commitment to Rider-Driven Innovation and American Designed and Engineered Products MINNEAPOLIS, MN (July 29, 2025) – Following the introduction of the RANGER 500, the Company’s newest utility vehicle (UTV) in the […]

Brandon Hulzebosch Joins PROOF Research as Commercial Director of Sales

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Industry veteran to lead strategic growth and sales initiatives across key markets. Columbia Falls, Mont. (June 2025) – PROOF Research®, a leader in advanced firearms technology and carbon fiber barrel manufacturing, is pleased to announce the appointment of Brandon Hulzebosch as its new Commercial Director of Sales. In this executive leadership role, […]

Polaris and the National Forest Foundation Announce Recipients of the 2025 Polaris Fund for Outdoor Recreation Grants

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MEDINA, Minn., July 2025 /PRNewswire/ — Today, Polaris Inc. (NYSE: PII), a global leader in powersports, in partnership with the National Forest Foundation (NFF), announced the 2025 recipients of the Polaris Fund for Outdoor Recreation Grants. The Grants are awarded to support outdoor recreation, trail conservation and promote responsible riding to help protect the nations’ forests […]

Tasmanian Tiger Launches Red Medic Line for Enhanced Visibility and Rapid Access in High-Stress Environments

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New red colorway designed to meet the demands of TEMS, EMS, and Combat Medics for high-visibility medical gear. Knoxville, Tenn. (July 2025) – Tasmanian Tiger®, a tactical nylon line of products distributed exclusively for the US market by Proforce Equipment, Inc., proudly introduces its Red Medic Line – a new collection of […]

HeroCovers and Carroll Shelby Licensing Launch First Personalized Car and Truck Covers That Mirror the Vehicle 

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Agreement brings legendary American muscle into a new era of personalized protection with handcrafted covers now available for Shelby GT350, GT500, Cobra and Shelby F-150 Los Angeles – July 17, 2025 — In a move that blends modern craftsmanship with historic performance, HeroCovers has announced an official collaboration with Carroll Shelby Licensing, Inc. to create […]

DEFENDER DAKAR D7X-R TO MAKE PUBLIC DEBUT AT GOODWOOD FESTIVAL OF SPEED AS PROTOTYPE TEST PROGRAMME CONTINUES 

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Gaydon, UK –  July 2025: Defender will run the Defender Dakar D7X-R on the iconic Goodwood Festival of Speed hillclimb and in the Off-Road Arena, as prototype testing continues ahead of entry into the 2026 Dakar Rally and World Rally Raid Championship (W2RC). Attendees will have the opportunity to see the rally car in action during […]

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