October 23, 2025 — Seattle, WA, USA Forty riders rolled out from Kitty Hawk, North Carolina, for the inaugural ADV Cannonball Rally on October 6th, 2025, the first-ever coast-to-coast challenge of its kind. Eight days, ten states, and over 3,500 miles later, the group crossed the finish line at the Portofino Hotel […]
Offroad
Dirt, Dunes, and a Race That Uncovers Destinies
Sonora Rally Announces Schools, Partners, and Its Significance to the Road to Dakar It’s not just a race; it’s a rite of passage. Rally Raid represents the purest expression of adventure: a test of willpower, navigation, and endurance across some of the world’s most unforgiving terrain. And there’s no better […]
First-time Competitor Hayden Zablotny is a Red Bull Rampage Champion
Virgin, Utah (October 22, 2025) – In a showdown that will be etched into the history books of Red Bull Rampage, seventeen of the world’s top mountain bike athletes descended upon Southwest Utah for the premier big-mountain freeride competition. After an intense contest where we saw the best in the world […]
POLARIS 2026 OFFERING CONTINUES WITH THE ALL-NEW RZR XP S, ELEVATED DESIGN FOR RZR XP, INDUSTRY’S LARGEST TOUCHSCREEN DISPLAY FOR RZR PRO R AND NEW LIMITED EDITION RZR AND RANGER XD 1500 NORTHSTAR MODELS
Backed by 11 Years of Rider Feedback, the Reimagined 2026 RZR XP and All-New RZR XP S Usher in a New Era of Performance, Comfort, and Style 2026 RZR Pro R Delivers Heart-Pounding Performance and an All-New Industry Leading 10.4″ Display Powered by RIDE COMMAND RZR Pro S Calavera Edition […]
MRT Launches Whiskey Runner™ — New All-Terrain Mud Tire Developed with Bryce “Whiskey Biz” Sparks
Huntington Beach, CA. (October 13, 2025) Performance tiremaker Moto Race Tire (MRT), www.MRT.Tires, proudly announces the official release of the Whiskey Runner™ Tire, developed in collaboration with off-road personality and content creator Bryce “Whiskey Biz” Sparks. This new tire brings together MRT’s performance engineering and Bryce’s hands-on trail experience to […]
2025 SEMA SHOW BRINGS ACTION-PACKED LIVE DEMOSTO LIFE
— Attendees will experience dynamic stunts from Nitro Circus Moto Mayhem as riders push the limits with flips, jumps, and technical tricks during multiple daily performances. — DIAMOND BAR, Calif. (Oct. 8, 2025) – Attendees at the 2025 SEMA Show, held Nov. 4-7 at the Las Vegas Convention Center, will get to […]
RealTruck Announces Opening of Flagship Retail Storein Rochester Hills, Michigan Coming October 2025
Represents the first-ever, one-of-a-kind retail store for the brand intent on inspiring enthusiasts and newcomers to bring their truck to life with white glove installation servicesAnn Arbor, Mich. (October 1, 2025) – Ann-Arbor-based, RealTruck, a global aftermarket product and accessory brand, manufacturer, and a digital destination for truck, Jeep®, Bronco® […]
LIGHTS, ENGINES, ACTION…CAMP RZR 2025 KICKS OFF DUNE RIDING SEASON IN GLAMIS WITH DUSTY DAYS, NEON NIGHTS
Polaris’ Off-Road Takeover Returns with High-Octane Action, Exhilarating Rides and New “Tough Enough” Obstacle Course MINNEAPOLIS, MN (October 1, 2025) – Polaris Off Road, the leader in off-road innovation, announces the return of Camp RZR —October 31 to November 1—as the official kickoff to dune season. “Dusty Days, Neon Nights,” returns with Polaris setting the […]
GIOCAR AMERICA ANNOUNCES TRANSITION FROM GALFER USA TO GBRAKES, INTRODUCES A NEW ERA IN HIGH-PERFORMANCE BRAKING
Former Master Distributor for Galfer Spain Introduces GBrakes, A High-Performance Line of Braking Products, Components & Customized Brake Solutions for V-Twin, Sport & Street, Dirt, & Dual Sport Motorcycles Carson City, NV — September 16, 2025 — Giocar America INC., formerly Galfer USA and master distributor for Galfer Spain for over […]
POLARIS RZR FACTORY RACE TEAM SECURES THIRD CONSECUTIVE VICTORY AT THE BAJA 400, CEMENTING OFF-ROAD RACING DOMINANCE
Brock Heger, Cayden MacCachren, and Max Eddy Jr. Deliver Statement Finish With a UTV Overall Podium Sweep MINNEAPOLIS, MN (September 15, 2025). Polaris RZR Factory Racing has once again demonstrated its unparalleled superiority in desert racing, with a podium sweep and its third consecutive victory at the prestigious Baja 400. […]