No Need to Hold Your Breath Anymore…The Sonora Rally Has Announced Their Event Dates! It’s more than just a race; it’s a journey—a challenge born from a passion for adventure and a deep respect for the legends of rally raid. The Sonora Rally has always been the bridge between the dreams […]
Offroad
POLARIS OFF ROAD EXPANDS 2026 FAMILY LINEUP, WHILE CELEBRATING THE 40TH ANNIVERSARY OF POLARIS ATVS
All-New RANGER 500 Joins the Lineup, an Entry Level UTV in the Value Segment Entire Portfolio Showcases the Brand’s Commitment to Rider-Driven Innovation and American Designed and Engineered Products MINNEAPOLIS, MN (July 29, 2025) – Following the introduction of the RANGER 500, the Company’s newest utility vehicle (UTV) in the […]
POLARIS INTRODUCES THE ALL-NEW RANGER 500, STARTING AT UNDER $10,000
Built to deliver value and versatility to help make outdoor chores easier MINNEAPOLIS, MN (July 29, 2025) – Polaris Off Road, the world leader in powersports and off-road innovation, today unveiled the 2026 RANGER 500. This all-new mid-size utility side-by-side brings all the quality and reliability of the American Powersports […]
SEMA STATEMENT: NEW NEVADA LAW WILL NOT IMPACT LAS VEGAS’S LARGEST ANNUAL TRADE SHOW
DIAMOND BAR, Calif. (July 24, 2025) – The Specialty Equipment Market Association (SEMA) is dispelling misinformation surrounding a forthcoming law in Nevada pertaining to local enforcement of state and federal vehicle emissions laws. The organization specifically wants to reaffirm that the new law, which takes effect on Oct. 1, will not […]
Polaris and the National Forest Foundation Announce Recipients of the 2025 Polaris Fund for Outdoor Recreation Grants
MEDINA, Minn., July 2025 /PRNewswire/ — Today, Polaris Inc. (NYSE: PII), a global leader in powersports, in partnership with the National Forest Foundation (NFF), announced the 2025 recipients of the Polaris Fund for Outdoor Recreation Grants. The Grants are awarded to support outdoor recreation, trail conservation and promote responsible riding to help protect the nations’ forests […]
Country Music Superstar Cole Swindell to Headline Barrett-Jackson’s Annual Rock The Block Concert, January 16, 2026
SCOTTSDALE, Ariz. ‒ July 16, 2025 – Barrett-Jackson (https://www.barrett-jackson.com/), The World’s Greatest Collector Car Auctions, is ready to thrill concert-goers with one of the hottest stars in country music, Cole Swindell, during the annual Rock The Block concert, January 16, 2026, at WestWorld of Scottsdale. The auction’s kickoff concert will open with singer-songwriter Chris […]
DYNAMIC DEBUT: LATEST DEFENDER DAKAR D7X-R PROTOTYPE PRESENTED AT GOODWOOD FESTIVAL OF SPEED
Gaydon, UK – 15 July 2025: The Defender Dakar D7X-R prototype made its global public debut on the iconic Goodwood Festival of Speed Hillclimb last weekend, in the midst of testing activity ahead of entry into the 2026 Dakar Rally and World Rally Raid Championship (W2RC). The rally car was showcased […]
DEFENDER DAKAR D7X-R TO MAKE PUBLIC DEBUT AT GOODWOOD FESTIVAL OF SPEED AS PROTOTYPE TEST PROGRAMME CONTINUES
Gaydon, UK – July 2025: Defender will run the Defender Dakar D7X-R on the iconic Goodwood Festival of Speed hillclimb and in the Off-Road Arena, as prototype testing continues ahead of entry into the 2026 Dakar Rally and World Rally Raid Championship (W2RC). Attendees will have the opportunity to see the rally car in action during […]
Barrett-Jackson to Bring World’s Greatest Collector Car Auctions to Columbus, Ohio, June 25-27, 2026, at Ohio Expo Center & Fairgrounds
SCOTTSDALE, Ariz. ‒ July 10, 2025 – Barrett-Jackson (https://www.barrett-jackson.com/), announced today the company is bringing The World’s Greatest Collector Car Auctions to Columbus, Ohio, June 25-27, 2026, at the Ohio Expo Center & State Fairgrounds. The 2026 Columbus Auction marks Barrett-Jackson’s first automotive lifestyle event hosted in the Midwest and will include a broad […]
DEFENDER RALLY AND CASTROL BECOME OFFICIAL PARTNERS AHEAD OF 2026 DAKAR RALLY AND WORLD RALLY-RAID CHAMPIONSHIP
Gaydon, UK – 10 July 2025: As prototype testing of the Defender Dakar D7X-R continues, along with a public debut at the 2025 Goodwood Festival of Speed in the UK, Defender Rally has announced Castrol as the ‘Official Fluids Partner’ for its entry to the 2026 World Rally-Raid Championship (W2RC). Castrol, one of the world’s leading lubricant brands, has a rich history in motorsport and more than 30-years’ collaboration with JLR through a range of technical partnerships, including with Jaguar TCS Racing […]