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LAKE ZURICH, IL. (Oct. 2025) Heidts, a leading manufacturer of high-performance suspension systems, is excited to announce its collaboration with Pure Vision Designs on a custom build for the 2025 SEMA show. The 1970 Plymouth Roadrunner ‘Haraka’ highlights Pure Vision’s meticulous eye for detail alongside Heidts new IFS & IRS systems for B-body Mopar models.
“Haraka” began life as a factory Plum Crazy Purple 1970 Roadrunner, later reimagined with personal touches to create a capable and reliable cruiser built with attention to every detail. Like many of Pure Vision Design’s projects, this Roadrunner is a themed build, reflecting the owner’s passion for high-end fashion and luxury watches. Inside, the car incorporates elements from late 1960s and early 1970s Mopar models, blending the best of the era while drawing the eye to its standout feature, a timepiece-inspired instrument cluster.
Power comes from a Chrysler 440 engine, with a few surprises under the hood you won’t want to miss, MoTeC EFI, TKX five-speed, and Wilwood brakes. Inside, the 18-way Porsche Panamera seats are draped in custom leather that has been laser-printed with a Victorian-style design inspired by a Robert Graham dress shirt.
Pure Vision’s owner, Steve Strope, is no stranger to the SEMA floor, having competed in the inaugural Battle of the Builders back in 2014. Since then, his name has been a fixture at the show, with custom builds crafted for a range of high-profile hot rod enthusiasts and collectors. This year, alongside the debut of “Haraka”, Strope and his team will also unveil a Pontiac GTO.
“We’re so excited to be working with Steve and his team on this reveal for SEMA 2025. Our new PRO-G IFS & IRS systems for Chrysler B-bodies offer a track-capable package with a smooth enough ride for street-focused builds like “Haraka”, said Scott Diedrich, Marketing Manager at Heidts. “People often associate Heidts with our racing-focused kits thanks to our success in the Optima Street Car Series, but our kits also offer comfortable and capable handling for even the Sunday drivers.”
Be there for the debut of “Haraka” at 10:30 AM Tuesday, November 4th, in Heidts Booth #23381, Central Hall, HOT ROD Alley at the Las Vegas Convention Center.
Steve walks us through the all-new PRO-G IFS and IRS kits, plus an exclusive first look at Haraka’s undercarriage you won’t want to miss.
