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Custom Build will be Revealed During a Live Broadcast Press Conference
at RealTruck’s Booth on Tuesday, Nov. 4, 2025, at 1:00 p.m. (PST)
Vehicle to be Auctioned off at Barrett-Jackson’s 2026 Scottsdale Auction,
with Proceeds Benefitting Richard Rawlings’ Gas Monkey Foundation
ANN ARBOR, Mich. (Oct. 29, 2025) – RealTruck, a global aftermarket product and accessory brand and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, today announced a new collaboration with Matchbox. The brands are joining forces to create a one-of-a-kind, heavily modified Jeep Wrangler, set to be unveiled at the 2025 SEMA Show in Las Vegas. After SEMA, the 1:1 custom build will be auctioned off at the Barrett-Jackson auction in Scottsdale, Arizona with all proceeds benefiting Richard Rawlings’ Gas Monkey Foundation.
Built by Doetsch Off-Road in Chandler, Arizona, the 2018 Jeep Wrangler (JLU) is outfitted with premium RealTruck accessories and a custom Matchbox and Husky Liners exterior. Features of the build include a RealTruck Superlift 4” lift kit, Husky Liners® Weatherbeater™ Floor Liners, Rugged Ridge HD Stubby Front Bumper, XOR Rear Bumper, Roof Rack, AmFib Snorkel System and many other accessories to transform this into the ultimate adventure build. A scaled-down toy replica of the build will also be available for sale through select retail partners starting April 2026.
“We’re thrilled to collaborate with Mattel and Matchbox on bringing this one-of-a-kind Jeep Wrangler to life and benefit a great cause with Richard Rawlings’ Gas Monkey Foundation,” said RealTruck Vice President of Marketing Activation, Lee Riser. “This build is a follow-up to one of our most successful collaborations, a Jeep Gladiator, and debuting this custom Jeep build at the 2025 SEMA Show is the perfect way to celebrate the build creativity that defines both our brands.”
Rawlings will be on site with RealTruck and Matchbox to unveil the custom Wrangler at the 2025 SEMA Show. Once unveiled and displayed in the RealTruck booth at this year’s SEMA Show, the custom Jeep Wrangler will be up for auction at Barrett-Jackson’s 2026 Scottsdale Auction. Donated by RealTruck, and with Barrett-Jackson waiving all fees and commissions, 100 percent of the hammer price will benefit Rawlings’ non-profit organization, Gas Monkey Foundation. Gas Monkey Foundation was established in 2014 by Rawlings to provide much needed funding for veterans, first responders, and families impacted by Alzheimer’s.
The official truck unveil will take place during SEMA Live on Tuesday, Nov. 4 from 1:00-1:20 p.m. PST at RealTruck’s Booth #50033 in the West Hall of the Las Vegas Convention Center.
For more information, please visit RealTruck.com and follow RealTruck on Instagramsm, TikToksm, Facebooksm, and LinkedInsm.
