Strategic partnership to amplify brand presence and drive media engagement in the firearms industry. Largo, Fla. (August 2025) – Zaffiri Precision, a leader in precision-engineered handgun components, has officially named Laura Burgess Marketing (LBM) as its agency of record. The partnership will focus on expanding Zaffiri Precision’s brand visibility through public relations, writer relations, […]
Zaffiri Precision Launches Limited Multicam Black Bundle for Glock & Sig Pistols
Precision-cut slides and barrels in tactical camo are now available at a special bundle price – while supplies last. Largo, Fla. (July 2025) – Zaffiri Precision, a leader in precision-engineered handgun components, is turning up the heat with the launch of its new Multicam Black Bundle Series. This limited-run collection includes everything […]
RealTruck Releases Next Generation of the World’s Best-Selling Truck Bed Cover, the BAKFlip® MX4 Gen 3
The New and Improved Truck Bed Cover is Outfitted with Important Upgrades to Security, Strength, Durability and All-Weather Protection Ann Arbor, Mich. (August 1, 2025) – RealTruck, a global aftermarket product and accessory brand and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, releases the next generation of […]
There’s Something Glorious on the Horizon, Sonora Rally Announces 2026 Dates
No Need to Hold Your Breath Anymore…The Sonora Rally Has Announced Their Event Dates! It’s more than just a race; it’s a journey—a challenge born from a passion for adventure and a deep respect for the legends of rally raid. The Sonora Rally has always been the bridge between the dreams […]
Barrett-Jackson’s Scottsdale Fall Auction Docket to Feature Vehicles for All Collectors, Including Rare 2021 Ford GT Mk II
SCOTTSDALE, Ariz. ‒ July 31, 2025 – Barrett-Jackson (https://www.barrett-jackson.com/), The World’s Greatest Collector Car Auctions, will offer an expansive docket filled with some of the most sought-after collectible vehicles, ranging from unrestored muscle cars and world-class Resto-Mods to supercars and custom trucks during this year’s Scottsdale Fall Auction, Oct. 15-18, 2025, at WestWorld […]
SUPERBIKE RACING IN UTAH: USBA 2025 Round 4 Action and Season Finale Preview
The Utah Sport Bike Association (USBA) held its 4th round of Superbike Racing at the World Class Burt Brothers Motorpark in Tooele Valley UT, July 19th & 20th. The Series is a 6-round season with Purse money and championship implications for multiple classes encompassing different bike sizes and rider skill […]
SEMA STATEMENT ON PROPOSED REPEAL OF 2009 GHG ENDANGERMENT FINDING
WASHINGTON, D.C. (July 29, 2025) – The Specialty Equipment Market Association (SEMA) today issued the following statement in response to the U.S. Environmental Protection Agency (EPA) beginning the rulemaking to overturn the 2009 “endangerment” finding on greenhouse gases and repeal the greenhouse gas standards for light- and medium-duty motor vehicles: For […]
POLARIS OFF ROAD EXPANDS 2026 FAMILY LINEUP, WHILE CELEBRATING THE 40TH ANNIVERSARY OF POLARIS ATVS
All-New RANGER 500 Joins the Lineup, an Entry Level UTV in the Value Segment Entire Portfolio Showcases the Brand’s Commitment to Rider-Driven Innovation and American Designed and Engineered Products MINNEAPOLIS, MN (July 29, 2025) – Following the introduction of the RANGER 500, the Company’s newest utility vehicle (UTV) in the […]
POLARIS INTRODUCES THE ALL-NEW RANGER 500, STARTING AT UNDER $10,000
Built to deliver value and versatility to help make outdoor chores easier MINNEAPOLIS, MN (July 29, 2025) – Polaris Off Road, the world leader in powersports and off-road innovation, today unveiled the 2026 RANGER 500. This all-new mid-size utility side-by-side brings all the quality and reliability of the American Powersports […]
MAHLE goes full speed ahead with decarbonization
Technology diversity is and remains the strategic approach of MAHLE •Addition of further sustainable drive system technologies to e-mobility accelerates climate protection •MAHLE calls for the revision of CO2 legislation in Europe in the near future to take account of sustainable internal combustion engines and fuels •MAHLE CEO Franz: “We need […]