Las Vegas, Nev. (September 2025) – This Suicide Prevention Month, Walk the Talk America (WTTA), the nonprofit dedicated to reducing suicide and stigma related to firearms and mental health, invites all firearm owners to participate in its freshly launched 2A Mental Health Survey. Open from Sept. 8 at 8:00 a.m. PDT through Sept. 30 at […]
Safety/Defense
Zaffiri Precision Announces September Flash Promo
Limited-time offer gives shooters Holosun optics or ETS magazines for FREE with select complete uppers from Sept. 24 – Oct. 1, 2025. Largo, Fla. (September 2025) – Zaffiri Precision, a leading innovator in precision-engineered firearm components, , is excited to announce its End-of-September Flash Promo, offering shooters exclusive value on its complete uppers […]
Introducing Shell Tech™ 308 NAS3 PROGRADE Ballistic Tip Ammo
Lightweight NAS3™ casing meets Nosler® Ballistic Tip® Technology for unmatched accuracy, velocity, and stopping power for today’s hunter. Eubank, KY (September 2025) – Shell Shock Technologies, LLC. (SST), a leading innovator in the ammunition industry, is proud to announce the release of its newest premium ammunition: Shell Tech™ 308 NAS3™ PROGRADE Ballistic Tip Ammo. […]
PROOF Research® Announces New Stock Offerings
Lightweight Hunter and Mountain Tactical Carbon Fiber stocks are now available as standalone products. Columbia Falls, Mont. (September 2025) – PROOF Research®, a leader in advanced firearms technology and carbon fiber barrel manufacturing,is proud to announce that two world-class stocks, the Lightweight Hunter Stock and the Mountain Tactical Hunter Stock, are now available to shooters […]
Rotapoint’s Watch Cap is a Game-Changer in Target Engagement Speed
Already in the hands of winning teams, the Watch Cap™ redefines red dot positioning for professional shooters and is now officially patented and available. Ashburn, Va. (August 2025) — Rotapoint Systems LLC, designers and manufacturers of advanced sighting solutions, proudly announces the official launch of its Watch Cap™, a precision-engineered, bore-concentric optic […]
Adept Armor Revives a Proven Legacy with the Launch of the NovaSteel Helmet Tail
New modular helmet accessory delivers customizable ballistic protection for the back of the head and neck, inspired by centuries of armor innovation and ideal for today’s riot control scenarios. Denison, TX. (August 2025) – Adept Armor, pioneers in next-gen protective solutions, has announced the launch of its newest innovation: the NovaSteel Helmet […]
The Rise of Big-Bore Hunting: Why More Hunters Are Choosing Larger Calibers
Written by Ashley Burgess Gall, Laura Burgess Marketing, on behalf of Big Horn Armory In recent years, a noticeable shift has been taking place across the hunting and backcountry communities—one that’s hard to ignore. More and more hunters are trading in their light, flat-shooting cartridges for something bigger, bolder, and […]
GALLS ANNOUNCES ACQUISITION OF PHOENIX SAFETY OUTFITTERS LLC
Acquisition Expands GALLS®’ Footprint and Enhances Fire PPE Service Capabilities for First Responders. LEXINGTON, Kentucky; August 8, 2025. GALLS®, the nation’s leading uniform and tactical gear supplier serving America’s public safety and military professionals, is proud to announce the acquisition of Phoenix Safety Outfitters, LLC, a premier provider of fire PPE, uniforms, […]
Hydra Weaponry to Showcase Modular Weapon Systems at GOALS 2025
Hampden, Maine (August 2025) – Hydra Weaponry, Maine’s largest firearms employer, designer, and manufacturer of the truly modular Hydra® Weapon System,Hydra® Weapon System, is proud to announce its participation in the 2025 Gun Owners Advocacy and Leadership Summit (GOALS)), taking place Aug. 9–10, 2025, at the Knoxville Convention Center in Knoxville, TN. Attendees can […]
Zaffiri Precision Names Laura Burgess Marketing as Agency of Record
Strategic partnership to amplify brand presence and drive media engagement in the firearms industry. Largo, Fla. (August 2025) – Zaffiri Precision, a leader in precision-engineered handgun components, has officially named Laura Burgess Marketing (LBM) as its agency of record. The partnership will focus on expanding Zaffiri Precision’s brand visibility through public relations, writer relations, […]