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During SEMA 2025, RealTruck and Matchbox unveiled their one-of-a-kind, heavily modified Jeep Wrangler which is officially scheduled to be auctioned off at the 2026 Barrett-Jackson auction in Scottsdale, Arizona. All proceeds will benefit Richard Rawlings’ Gas Monkey Foundation, which was established by Rawlings in 2014 to provide much-needed funding for veterans, first responders, and families impacted by Alzheimer’s disease.
Built by Doetsch Off-Road in Chandler, Arizona, the 2018 Jeep Wrangler (JLU) is outfitted with premium RealTruck accessories and a custom Matchbox and Husky Liners exterior. See HERE for more about the build and auction. A scaled-down toy replica of the build will also be available for sale through select retail partners starting April 2026.
The Matchbox Jeep Wrangler will be sold at approximately 7:30 pm MT on Thursday, Jan. 22, 2026 (Lot #3004.) See attached for more about the collaboration announcement at SEMA,
