Irvine, California – July 2, 2025 – Superformance (https://www.superformance.com) connected the company’s performance-driven legacy with the pinnacle of American motorsport, NASCAR, by sponsoring driver Anthony Alfredo and the Young’s Motorsports team in the NASCAR Xfinity Series Focused Health 250 at EchoPark Speedway in Atlanta on June 27. Superformance is the premier manufacturer of […]
Year: 2025
SSV Works Introduces Industry-First Rear-Seat Dual-Sub Add-on Kit for 2024-Up CanAm Maverick R Max Vehicles
ST. GEORGE, Utah, July 1, 2025 – SSV Works (www.ssvworks.com), the original innovator in off-road audio, proudly announces the release of the first-ever rear-seat plug-&-play dual-subwoofer add-on kit for the 2024-2025 Can-Am® Maverick R Max. This new kit adds two additional 10” subwoofers that mount under the rear seats, giving […]
KRISTY LAKE JOINS SEMA AS VICE PRESIDENT OFHUMAN RESOURCES
DIAMOND BAR, Calif. (July 1, 2025) – Kristy Lake has joined the Specialty Equipment Market Association (SEMA) as Vice President of Human Resources (HR), reporting to SEMA President and CEO Mike Spagnola. She will be based at the Association’s Diamond Bar, Calif., headquarters. Lake brings deep expertise in organizational development, talent […]
TOPDON US Renews Sponsorship with TechForce Foundation, Supports Education, Job Placement Among Auto Tech Students Nationwide
.ROCKAWAY, NEW JERSEY – July 1, 2025 – TOPDON US (https://www.topdon.us/), the premier provider of cutting-edge technology and advanced tools for auto repair professionals and enthusiasts, announced today the company has recommitted to supporting the education and job placement of auto technician students by renewing its sponsorship with the TechForce Foundation (https://techforce.org/) for […]
Cimarron Firearms Announces Limited-Time Pre-Tarriff Sale
Cimarron founder and President, Mike Harvey, opens the Cimarron Ballistics Lab for a behind-the-scenes sneak peek. Fredericksburg, Texas (June 2025) – Cimarron Firearms, the premier name in authentic Old West firearm replicas, continues its mission of preserving America’s heritage calibers, as well as firearms. Many calibers have been lost to history […]
NEW SEMA RESEARCH: 2025 MARKET REPORT
— Organization reveals important consumer trends related to automotive aftermarket industry — DIAMOND BAR, Calif. (June 30, 2025) – New research from the Specialty Equipment Market Association (SEMA) is uncovering new consumer trends impacting the automotive aftermarket industry and the wider automotive sector, with profound implications for businesses and automotive enthusiasts. […]
EnerSys Sponsored Champion Faces Ultimate Racing Showdown
READING, PENNSYLVANIA — June 30, 2025 — EnerSys (NYSE: ENS), a global leader in stored energy solutions for industrial applications and the manufacturer of ODYSSEY® batteries, is delighted to once again sponsor British stock car racing champion, Lee Fairhurst, for the 2025 racing season. Sparks will fly on the racetrack as Lee prepares to compete […]
SSV Works Introduces Industry-First Aftermarket 6.5” Rear-Hump Speaker-Pods for 2025-Up Polaris RZR Pro Series
ST. GEORGE, Utah, June 26, 2025 – SSV Works (www.ssvoworks.com), the global leader in off-road audio innovation, proudly announces the industry’s first aftermarket 6.5” Rear-Hump Speaker Pods specifically designed for the 2025-Up Polaris RZR Pro Series vehicles.“We’re proud to be first to market with a true plug-&-play rear speaker solution […]
Sixty Second Showdown: Polaris GENERAL XP vs Yamaha Rmax
The fourth episode of the “Sixty Second Showdown” series from Polaris Off Road, puts the GENERAL XP 1000 in a head-to-head comparison with the Yamaha Wolverine RMAX. Hosted Diesel Dave, Heavy D and Tanner Foust, the episode dives into the cross-over category. Built on the proven Polaris RZR Chassis, the GENERAL XP 1000 delivers […]
Hydra Weaponry Launches Upgraded Website
Hampden, Maine (April 2025) – Hydra Weaponry, Maine’s largest firearms employer, designer, and manufacturer of the truly modular Hydra® Weapon System, announces HydraWeaponry.com is mission-ready with upgraded functionality for a more positive shopping experience. “The Hydra website is one of our most important marketing tools, and it finally got the attention and updating it […]
 
			 
			 
			 
			 
			 
			 
			 
			 
			