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Portfolio of iconic brands continues to cement Holley’s aftermarket leadership and deliver comprehensive
performance solutions for enthusiasts worldwide
BOWLING GREEN, Ky. – October 30, 2025 – Holley Performance Brands (NYSE: HLLY), a leader in
automotive aftermarket performance solutions, today announced it will be showcasing the latest performance
solutions from its iconic portfolio of industry-leading brands at SEMA 2025, the automotive aftermarket’s
premier show, in Las Vegas, Nevada. Each of Holley’s consumer product verticals, Domestic Muscle, Modern
Truck & Off-Road, Euro & Import and Safety & Racing, will be represented through new product walkthroughs,
showcase builds and on-site experts.
“Driving innovation and transformation is a journey, and our team is constantly evolving and expanding how and
where we serve enthusiasts,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “We are
reaching more people as we continue our work to become the global leader in aftermarket automotive performance
solutions. There is an incredible wealth of knowledge and passion within our team that fuels our daily momentum,
and we’re excited to share more of our story at SEMA this year.”
Inside SEMA 2025
Holley Performance Brands will be located in Central Hall (#22463). The booth will feature unique builds,
product demonstrations, direct engagement with influencers and access to subject matter experts, offering a 360-
degree view of the brands and innovations that define today’s Holley.
- Domestic Muscle – At the core of Holley’s legacy is the drive to tune and elevate performance vehicles.
At SEMA 2025, attendees will experience the brand’s expanded EFI ecosystem, now bundled with the
HyperSpark ignition system, offering a complete, enthusiast-ready solution. A 1995 fourth-gen Camaro
build anchors the display, not just as a showpiece, but as a source of inspiration. It demonstrates how
Holley’s full suite of products can empower enthusiasts to reimagine their own products with modern
power, precision, and style. - Modern Truck & Off-Road – One of Holley’s fastest-growing verticals, Modern Truck & Off-Road is
fueled by turnkey Performance Packages that deliver the power and excitement today’s drivers demand.
At the center of the SEMA display is a 2026 Callaway Silverado Super Charged 1500 build, spotlighting
Holley’s strategic partnership with the legendary brand and showcasing elevated, all-in-one solutions
designed to meet the needs of enthusiasts across a range of budgets and platforms. - Euro & Import – This is an exciting time for Holley’s Euro & Import vertical. APR will debut an
expanded APR Ultralink for simple at-home tuning, and three stages of upgraded Performance Packages
supporting top vehicle platforms, while popular Dinan packages and content will also be on display. The
featured 2024 Audi RS3 will showcase all product categories available in the Euro & Import catalog. - Safety & Racing – Holley’s Safety & Racing vertical will spotlight what’s next in motorsports
innovation with 2025 product launches, including the new RaceQuip NX25 helmet. This vertical will
also offer a sneak peek at what’s coming to the PRI Show in December, where even more innovations
will be showcased, including Holley’s next-gen Snell SA2025-compliant helmet lineup.
For more than 50 years, Holley Performance Brands has been a proud part of the SEMA Show. This longstanding
presence underscores the company’s commitment to the automotive aftermarket and its passion for being deeply
immersed in this industry through forward-thinking, culture-defining product innovation. Holley is looking
forward to exhibiting once again, showcasing to customers, decision-makers and media alike that its rich history
of performance, brands and products continues to shape the future of the aftermarket.
Looking Ahead: PRI 2025
Later this year, the company will have a significant presence at PRI 2025 in Indianapolis, IN, including Holley
Performance Brands (Green Hall #1229), Stilo (Green Hall #1225), and Simpson, HANS and RaceQuip (Green
Hall #1313).
