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Strategic partnership to amplify brand presence and drive media engagement in the firearms industry.
Largo, Fla. (August 2025) – Zaffiri Precision, a leader in precision-engineered handgun components, has officially named Laura Burgess Marketing (LBM) as its agency of record. The partnership will focus on expanding Zaffiri Precision’s brand visibility through public relations, writer relations, and editorial test and evaluation programs tailored to reach today’s top firearms and tactical media.
Known for its bold designs, tight tolerances, and constantly evolving lineup of custom slides, barrels, and complete uppers, Zaffiri Precision delivers performance and personality for gun owners who refuse to blend in. By partnering with LBM, Zaffiri Precision aims to strengthen its voice in the market and build long-term media relationships that matter.
“Zaffiri Precision has built a loyal following among gun owners who value individuality, performance, and innovation,” said Thom Kuss, Executive Director of Marketing at Zaffiri Precision. “We chose LBM because they understand not just the firearms space, but how to navigate the media landscape with impact. Their relationships and reputation give us a trusted partner to help elevate our brand.”
LBM brings over 20 years of experience in the shooting sports, tactical, law enforcement, military, hunting, and outdoor industries. Through a combination of PR strategy and targeted writer outreach, the agency will help Zaffiri Precision generate earned media coverage and create opportunities for hands-on product evaluation with top-tier publications and influencers.
“Zaffiri Precision is a fresh, unapologetically bold brand with a clear mission: give shooters the tools to break away from the status quo,” said Ashley Burgess Gall, President of Laura Burgess Marketing. “We’re excited to help them share that mission with a wider audience and connect their innovative products with the media professionals who can tell their story best.”
