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Agreement brings legendary American muscle into a new era of personalized protection with handcrafted covers now available for Shelby GT350, GT500, Cobra and Shelby F-150
Los Angeles – July 17, 2025 — In a move that blends modern craftsmanship with historic performance, HeroCovers has announced an official collaboration with Carroll Shelby Licensing, Inc. to create fully customized car covers for Shelby American’s most iconic models. The collaboration marks the first time that Shelby has authorized 1-of-1, photo-realistic covers that replicate the exact look and feel of the vehicles they’re designed to protect.
“Shelby isn’t just a car, it’s a culture,” said Cody Brdar, Co-Founder of HeroCovers. “We’re honored to work with Shelby, a brand that continues to define American performance. Our goal is to give Shelby enthusiasts something that matches the spirit of their build even when it’s at rest. It’s a cover worthy of the garage, the museum or the track paddock.”
At its core, HeroCovers is built by enthusiasts for enthusiasts — a brand founded on precision, passion, and the belief that automotive protection should be as personal as the car itself. With this new Shelby alliance, that philosophy takes on a legendary dimension.
“Carroll Shelby was a trailblazer who believed that his vehicles and gear should be worldclass,” said M. Neil Cummings, Esq., Co-CEO of Carroll Shelby International and CEO of Carroll Shelby Licensing. “From pit shirts to vehicle accessories, everything must be made to perform and look great while doing it. These new covers will allow owners to show off their vehicle while protecting them with a custom cover that fits like a glove.”
From the powerful 427 S/C®, the unmistakable Shelby GT350® and GT500® cars, to the bold, performance-driven Shelby F-150 lineup, the new HeroCovers x Shelby collection will feature custom-designs tailored to an owner’s vehicle. Customizations can be made for stripes, scoops, side pipes, and signature trade dress. Official licensing through Carroll Shelby Licensing ensures that names like Cobra®, Super Snake®, GT500KR®, and Carroll Shelby Signature Edition ® can be authentically featured, creating a seamless blend of heritage and innovation.
The covers are engineered with the same meticulous care as the cars that wear them. HeroCovers offers three premium materials, each selected to match the lifestyle and needs of Shelby collectors:
- Standard Indoor: A sleek, satin-stretch option ideal for showroom storage and garage presentation.
- Diamond Quilt: A high-end, heavyweight indoor fabric with luxurious padding, perfect for display-quality vehicles.
- Weatherproof Outdoor: Built for durability and resilience, this option combines a UV-resistant shell with a soft fleece lining for full exterior protection.
Each HeroCover is made-to-order. The process begins with a customer submitting photos of their vehicle, and the in-house design team creating a digital rendering for their approval. This ensures the final product reflects the exact stance, features, and aesthetic of the owner’s Shelby. Once approved, production begins.
To amplify the launch, HeroCovers has tapped automotive icons Bill Goldberg, a longtime Shelby collector and former WWE champion, along with Matt D’Andria, co-host of CarCast and one of the industry’s most trusted voices in performance builds, as strategic advisors.
“People spend years building their dream Shelby,” said D’Andria. “This is the final touch. HeroCovers has created something I’ve never seen before — protection that looks as good as what it’s protecting.”
The HeroCovers x Shelby collection is available exclusively at www.herocovers.com/collections/shelby, with covers for all major Shelby models from the 1960s to present, including:
- 289®, 289 FIA®, 427®, 427 S/C® Shelby Cobra
- Shelby GT350®, GT350H™, GT500®
- SUPERSNAKE®, KR®, Shelby trucks, and more
“This launch is more than a product release — it’s a tribute to the vehicles that shaped performance culture,” said Brdar. “For Shelby vehicle owners who believe in form and function, and refuse to settle for generic protection, HeroCovers offers a bold new standard.”
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About HeroCovers
HeroCovers is a premium automotive brand specializing in hyper-realistic, fully custom car covers that combine protection with visual impact. Each cover is tailored to match the exact shape, design, and details of the vehicle beneath, creating a lifelike appearance even when the car is fully concealed. Built for indoor and outdoor use, HeroCovers provide full-body protection against dust, UV rays, and the elements, while maintaining the presence of the car. With a focus on craftsmanship, precision, and automotive culture, HeroCovers is trusted by collectors and enthusiasts who demand both style and function. To learn more, visit www.HeroCovers.com or follow @MyHeroCover on Instagram.
About Carroll Shelby Licensing, Inc.
Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high-performance visionaries in the world. He was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189 or visit carrollshelby.com, shelbylicensing.com or carrollshelbyinternational.com
